05-02-17 Marketing Strategy for Success
Tuesday, May 2 2017
8:00 am - 12:00 pm
You've started a business, but how do you bring people in the door? Many people assume that hanging a sign and launching a website is enough to help prospective customers find and patronize your business, but in reality, with a few niche exceptions, getting and maintaining customers requires ongoing marketing efforts. This course will cover the basics of marketing: what it is and how to do it effectively. We'll discuss the different types of marketing, both on- and offline, and how to develop a research-based brand identity for your business that resonates with your target demographic. Tools and research tips for knowing your customer and creating effective marketing strategies will be shared. In-workshop activities will include creating a customer persona, writing a ''why'' statement for your business, and creating a calendar for off-line, email, website and social media marketing.Our Instructor
Amber Hinds
Road Warrior CreativeCreative Director
Logistics
Payments: Please pay online with a credit card. Registration is not guaranteed until payment is made.
Note: Registrations made less than 24 hours before a class may be charged an additional $10.
Refund Policy: No cash refunds, credit will be rolled over to another class.
Parking: Innosphere has a parking lot directly in front of the building. There is no street parking on Vine Drive due to bike lanes. If parking lot is full, please make use of the overflow parking lot located just east of Innosphere behind the wooden fence.
Note: Registrations made less than 24 hours before a class may be charged an additional $10.
Refund Policy: No cash refunds, credit will be rolled over to another class.
Parking: Innosphere has a parking lot directly in front of the building. There is no street parking on Vine Drive due to bike lanes. If parking lot is full, please make use of the overflow parking lot located just east of Innosphere behind the wooden fence.
