8.16.17 Build Your Sales Playbook

Successful teams know the plays that position them well for a winning game. A company's sales playbook is no different and combines the vital strategies of sales and marketing into one document to help teams internalize the product or service story and work closely together to flow through the sales cycles to a close.

In this workshop, learn what goes into a sales playbook and how it can live as the go-to document for your organization.

Join us and discover!

• How to emphasize the ''and'' in sales and marketing
• How to create and tell your story to fire up the team and transform your customers' mindset from ''nice to have'' to ''need to have''
• What core information to include in your sales playbook
• How to ensure your playbook doesn't collect dust on a shelf

Presented By:

Miranda Arens, Director of Marketing UNCO

Miranda is a marketing professional whose experience spans agencies, large companies, and startups. She isn't an expert. She believes that marketing, companies, and customers change far too quickly to ever have it nailed down. Instead, she considers herself an avid work adventurer and can be often heard saying, ''Let's give it a go" in response to new ideas.

Special Reminders:

Lunch will not be provided. We invite you to bring your lunch and enjoy during the presentation

Sponsored By: