3.8.18_Facebook for Small Biz
Social media is an important part of any marketing program and a dynamic tool for engaging supporters and the public at large. Realistically, it can take time to implement and maintain an effective social media campaign. This class is designed so that participants can learn to make savvy social media choices that earn the maximum results possible. We will cover basic to intermediate paid Facebook campaigns, as well as understanding how Facebook's algorithm works and how to maximize engagement at no cost!
You will learn...
- The democratization of content: how social news reporting and native sponsored content interact
- Best practices for curating content and why it matters
- Understanding the evolution and future of Facebook engagement in order to conduct campaigns that bring results
Join us for the third and final course in this three-part lunch-n-learn series at the Riverside Library & Cultural Center!
Reminder: This is a brown bag seminar. Bring along your lunch to enjoy during the presentation!
Presented By
James Melena, High Plains Library District
James Melena is the E-Marketing Specialist for the High Plains Library District, overseeing all social media and online marketing strategy. Previously working in Crested Butte, CO, he pioneered native advertising in the lodging industry. He also assists Weld County and international nonprofits in applying for and managing Google Ad Grants.
Sponsored By
