The keys to marketing a brand are consistency and making an emotional connection. Your brand needs to be consistent so that it delivers the same message and customers feel you're a company they can trust. The emotional connection includes the associations your brand makes in a customer's mind.
A brand communicates emotionally when it makes the customer's life easier, it makes them safer, it lets them be who they are, it's part of their family. You establish this emotional connection by solving a specific problem your customer faces.In this workshop learn how you can improve your business branding to communicate the best message to your market
Speaker:
Mike Saunders Marketing Consultant
This policy applies to North Metro Denver SBDC and Commerce City paid workshops only.
Workshop and event fees will only be refunded if a cancellation is made at least 24 hours in advance. In respect of the speakers' and other attendees' time, please e-mail us or call (303) 460-1032 at least 24 hours in advance should you need to cancel your registration.
