Social media is an important part of any marketing program and a dynamic tool for engaging supporters and the public at large. Realistically, it can take time to implement and maintain an effective social media campaign. This class is designed so participants can learn to make savvy social media choices and earn the maximum possible results! This class covers basic to intermediate paid Facebook campaigns, as well as understanding how Facebook's algorithm works and how to maximize engagement at no cost!

You will learn...

• The democratization of content: How social news reporting and native sponsored content interact
• Best practices for curating content and why it matters
• Understanding the evolution and future of Facebook engagement to conduct campaigns that bring results

Presented by

James Melena is the E-Marketing Specialist for the High Plains Library District, overseeing all social media and online marketing strategy. Previously working in Crested Butte, CO, he pioneered native advertising in the lodging industry. He also assists Weld County and international nonprofits in applying for and managing Google Ad Grants. 

 

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