Women in Entrepreneurship:
GROWTH HACKING
COURSE OVERVIEW:
Smart organizations recognize the need to optimize brand exposure and cement a strong foothold in the market. Every strategy and every dollar spent should point toward one goal: growth!
Presented by the University of Colorado Leeds School of Business, this interactive certificate program explores how business owners can strengthen their message to target customers through brand clarification and growth hacking techniques. Learn how to implement creative and strategic tools to better define your value proposition, leading to greater customer acquisition and retention. Leave with the tools you need to unlock exponential growth potential.
PROGRAM OUTCOMES:
- Develop clear brand focus and a platform for understanding customer, user personas, and their needs;
- Establish uniqueness, secret sauce, and clear value proposition;
- Weave together passion with brand by aligning personal inventory and interest with brand as extension of self;
- Understand how to leverage branding techniques in tandem with growth hacking techniques;
- Learn new tools to navigate the resort-rural small business challenge.
UNIVERSITY OF COLORADO FACILITATORS:
CYNTHIA BANKS: Cynthia has over 25-years entrepreneurial experience as Founder/CEO of one of the largest global education abroad organizations in the USA. After a successful sale in 2014, Cynthia started a technology company in the Denver area called Unleash while working on her own consulting practice New World Vistas that specializes in in strategy and leadership.Recently, her consulting practice helped create a vibrant women's leadership organization called the Global Leadership League. Cynthia is the President of the Foundation for Global Scholars, a Denver-based non-profit that provides scholarships. She currently teaches entrepreneurship at the University of Colorado – Boulder Leeds Business School In addition, she serves as an advisor to the CSU Institute of Entrepreneurship and CU Denver Jake Jabs Entrepreneurship Center.Cynthia spends her free time volunteering with the CU Women's Council, the International Women's Foundation, and in advisory roles with Terra Dotta software and Diversity Abroad. HONORS: 2009 Small Business of the Year by Colorado Women's Chamber; Inc. Magazine Top 5000 Business; 2013 Top Three Minority/Women Owned Business by the Denver Metro Chamber of Commerce.
VISDA CARSON: With more than 30 years of business experience, Professor Carson's past roles have ranged from Partner and Managing Office Director of Accenture, the largest global consulting firm, to start-up Executive Vice President at an internet e-learning firm, Knowledge Factor, in Boulder. As Managing Director of the Denver office at Accenture, she had overall responsibility for driving local market and business development across many clients.Professor Carson gained startup and small business operations and delivery experience through Knowledge Factor.Professor Carson's business passion is helping clients, both individuals and companies, change to be more successful. As Principal of her own consulting company, she seeks to help clients through strategic planning, organization design, and management and implementation of change programs. Since 2016 Professor Carson has been serving as adjunct faculty at the Leeds School of Business, where she has taught a number of classes concerning entrepreneurship, strategy, and consulting.Visda's community service and volunteer activities have included co-chair of the Boulder High School PTO, Board Member of the Colorado Conservatory for the Jazz Arts, and active member of the Boulder Community Foundation. She served for 13 years as a member of the Advisory Board for the Leeds School of Business, CU Boulder. Her past honors include 2008 "Woman of the Year" awarded by the Women's Vision Foundation, and a nominee for the 2017 Joseph Frascona Teaching Excellence Award at the CU Leeds School of Business.
Cost: $125*
* Registration cost includes instruction, all learning materials, food, and drink. A limited amount of scholarships are available. Email lyndsey@northwestsbdc.org to apply.
Cost: $125*
* Registration cost includes instruction, all learning materials, food, and drink. A limited amount of scholarships are available. Email lyndsey@northwestsbdc.org to apply.