06-18-20 The Foundations of Marketing: Get Your Business Found Online
Thursday, June 18, 2020
9:00 am - 11:00 am
Foundations of Marketing session three will cover the fundamental strategies you need to employ to help get your business found online. As Google advances from a mere search engine to a more robust answer engine, understanding is your key to building an effective online presence created to display the relevancy and authority Google likes and the content your prospects are looking for. At the heart of these strategies is Search Engine Optimization (SEO). We'll get into the basics of SEO, how to create useful and unique content, and how this all comes together to create a marketing system that works for your business.
- Where does SEO strategy fit in the marketing mix?
- What is the difference between Local SEO and ranking for the entire online world?
- The basics of on-page and off-page SEO.
- How to write useful and unique content that's created for your target market and built to rank well.
- Brand building and outreach techniques you can use.
- How this all comes together to create a marketing system that works for your business.
Craig McBreen
McBreen Marketing
Logistics:
Payments: Please pay online with a credit card. Registration is not guaranteed until payment is made.
Note: Registrations made less than 24 hours before a class may be charged an additional $10.
Refund Policy: No cash refunds, credit will be rolled over to another class.
Parking:
Innosphere has a parking lot directly in front of the building. There
is no street parking on Vine Drive due to bike lanes. If parking lot is
full, please make use of the overflow parking lot located just east of
Innosphere behind the wooden fence.
