11-12-2020 How to Build and Protect Your Brand
Behind every business is a brand-a name, logo and other identifying elements as well as a reputation and an impression the brand leaves on its audience. When starting and growing your own business, your brand is an important part of packaging your product or service and marketing it to potential customers.
What To Expect: In this webinar, we will discuss the importance of building a consistent, unique brand that moves people to action while also reflecting the values and mission of your business. We will then look at why and when you may want to consider protecting your brand elements with trademarks and copyrights. Snell & Wilmer partner Eric Kintner will moderate a discussion between Kathy Heasley of Heasley & Partners and Dax Alvarez of Snell & Wilmer.Date: November 12, 2020
Time: 10 - 11 AM
Fee:
* Regular Fee: $35
* Bronze Members: $25
* DMCC Silver & Above Members: Free
Register Here
Meet Your Presenters:
Eric Kintner is a partner in the corporate and securities practice group at Snell & Wilmer. With more than a decade of experience across a broad range of industries, he helps clients address complex legal and business issues across their local, regional and global operations. Eric represents clients in a variety of sectors, including health care and digital health, blockchain and digital currency, and corporate transactions and securities offerings. He is a member of Snell & Wilmer's COVID-19 Response Team and is a frequent presenter on related topics.
Kathy DeGrandi Heasley is the founder and president of Heasley & Partners, a company she formed in 1994. Her company works with organizations globally using her method of finding and applying emotional triggers to create a brand-culture connection she calls "The Heart Effect." Kathy is an accomplished senior executive, entrepreneur, advisor and thought leader with decades of success in business development, communications, marketing, brand building, public relations, publishing, video, content development and more for companies and people spanning all industries.
Dax Alvarez is partner in the intellectual property group at Snell & Wilmer. He has 25 years of experience in trademark law, concentrating his practice in trademark counseling, prosecution, licensing, litigation, rights of publicity and Internet domain name matters. He has extensive experience in managing U.S. and international trademark portfolios in the technology, apparel, consumer products, entertainment and food and beverage fields, and works with clients in formulating U.S. and international filing, protection and enforcement strategies.
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