Events/Workshops

 
  
    
Friday, April 10, 2015 11:00 AM to 12:00 PM, 6 sessions ending Friday, September 11
Location: Online
Friday, April 10, 2015 11:00 AM to 12:00 PM, 6 sessions ending Friday, September 11
Location: Online
Wednesday, July 08, 2015 11:00 AM to 1:00 PM
Thursday, July 09, 2015 9:00 AM to 12:00 PM
Learn about Export Assistance resources and the basics of export finance. We will share valuable information that will help you craft your own export business plan and connect to the marketing, business planning, and data resources you need to grow you company’s export sales. We will go over the basics of export finance and answer your questions about federal loan guarantee programs for exporters, export credit insurance, and letters of credit. This course will also introduce participants to the U.S. Export Assistance Centers. Other content includes: • Find new markets and customers • Protect against the risk of nonpayment • Extend credit to your buyers • Access vital working capital In addition, this class will cover the U.S. Small Business Administration (SBA) Programs and Services designed to help you start and grow a business including: • Counseling and Training Programs • Doing business with the Federal Government • Financing • Disaster Assistance • Online Assistance
Thursday, July 09, 2015 3:30 PM to 5:00 PM
Interested in starting your own business or growing the one you've got? The City of Boulder, the Boulder Small Business Development Center, the Boulder Independent Business Alliance, and the Boulder Chamber of Commerce are hosting an event to provide information about small business resources on the second Thursday of each month in the Boulder Creek Room in the Main Library from 3:30-5pm. The session is free and open to the public. Speakers from the city and business community will touch on topics including financial incentives, licensing, sales and use taxes, library resources, and small business support services provided locally. For more information about the session, contact Eladia Rivera, Reference Librarian at 303-441-3194 or riverae@boulderlibrary.org
Speaker: City of Boulder, Boulder Small Business Development Center, Boulder Independent Business Alliance, Boulder Chamber of Commerce
Location: Boulder SBDC
Thursday, July 09, 2015 6:00 PM to 7:00 PM
Learn how to use library resources, in print and online, to put together a solid business plan. Business librarian will demonstrate library and other resources and answer the most common questions about research. This class is a prerequisite to making a one-on-one appointment with a librarian to discuss your unique needs. No reservation required. For more information, contact the Reference department. Questions? Contact Eladia Rivera riverae@boulderlibrary.org, 303-441-3194
Speaker: Eladia Rivera, Boulder Public Library
Location: Boulder SBDC
Friday, July 10, 2015 11:00 AM to 12:00 PM
Location: Online
Friday, July 10, 2015 11:00 AM to 12:00 PM
Location: Online
Tuesday, July 14, 2015 11:00 AM to 12:00 PM
Location: Online
Tuesday, July 14, 2015 4:00 PM to 6:00 PM
Wednesday, July 15, 2015 11:00 AM to 12:00 PM
Location: Online
Wednesday, July 15, 2015 1:00 PM to 4:30 PM
Attorney Theresa Pickner walks you through the nuts and bolts of starting your own business, including legal entity selection, taxes (sales, use, and payroll), liability protection, registering your trade name, and more. This workshop will help save time and stress by helping you determine which agencies to contact along with the forms you will need, and by providing the information necessary to make key decisions before completing your paperwork. You will receive a packet containing reference materials and forms you will need to get your business started right away. Attendees may also arrange for a private consultation for up to an hour with Theresa Pickner at no extra charge. Location: Boulder Public Library Main Branch, 1001 Arapahoe Avenue in the Arapahoe Room
Speaker: Theresa A. Pickner, Attorney at Law
Location: Boulder SBDC
Fee: $ 45.00
Wednesday, July 15, 2015 5:30 PM to 7:00 PM
LEADING EDGE™ Strategic Planning Series is a multi-week business planning program that addresses the questions every entrepreneur must answer to reach their dreams of running a successful business. Participants learn how to analyze economic opportunities and risk for their business and create an actionable strategic business plan based on proven market research and management techniques. Attend one of our FREE info sessions on either July 15th or July 29th at 5:30PM to learn more! • Outcomes of the program: o Develop a clear vision for your business o Network with and learn from other entrepreneurs o Receive one-on-one consulting support to help you complete your business plan o Discover tools and resources to help you launch and grow your business o Learn about funding options and meet potential lenders o Compete in a business plan competition with prizes
Speaker: Chuck Hahn
Wednesday, July 15, 2015 6:00 PM to 9:00 PM, 4 sessions ending Wednesday, August 05
Fee: $ 125.00
Wednesday, July 15, 2015 6:00 PM to 9:00 PM
Fee: $ 35.00
Thursday, July 16, 2015 9:30 AM to 12:30 PM
Fee: $ 35.00
Tuesday, July 21, 2015 5:00 PM to 7:00 PM
Wednesday, July 22, 2015 6:00 PM to 9:00 PM
Fee: $ 35.00
Thursday, July 23, 2015 6:00 PM to 7:30 PM
Monday, July 27, 2015 5:30 PM to 8:30 PM
Fee: $ 40.00
Tuesday, July 28, 2015 9:30 AM to 11:30 AM
If you still don’t understand Google+, this is the time to learn everything you need to know to get started. Discover the potential of Google+ and start using it to grow your business. Google+ now has over 540 million monthly active users, but more importantly it is becoming more and more integrated with other Google properties like search, YouTube, Google reviews and more. Businesses can’t afford to ignore Google Plus because it is highly integrated with Google Search. If you want to be found come discover why you need Google Plus and how to take advantage if it for your business. Event will be held in the Ryals Room.
Speaker: SBDC
Wednesday, July 29, 2015 1:00 PM to 3:00 PM
Wednesday, July 29, 2015 5:30 PM to 7:00 PM
LEADING EDGE™ Strategic Planning Series is a multi-week business planning program that addresses the questions every entrepreneur must answer to reach their dreams of running a successful business. Participants learn how to analyze economic opportunities and risk for their business and create an actionable strategic business plan based on proven market research and management techniques. Attend one of our FREE info sessions on either July 15th or July 29th at 5:30PM to learn more! • Outcomes of the program: o Develop a clear vision for your business o Network with and learn from other entrepreneurs o Receive one-on-one consulting support to help you complete your business plan o Discover tools and resources to help you launch and grow your business o Learn about funding options and meet potential lenders o Compete in a business plan competition with prizes
Speaker: Chuck Hahn
Wednesday, July 29, 2015 6:00 PM to 9:00 PM
Fee: $ 35.00
Thursday, July 30, 2015 5:30 PM to 7:00 PM
Tuesday, August 04, 2015 8:00 AM to 9:00 AM
Tuesday, August 04, 2015 5:30 PM to 7:30 PM, 4 sessions ending Tuesday, August 25
Incluso durante tiempos financieros difíciles, podemos tomar medidas para avanzar hacia un futuro financiero más brillante . La experiencia de Estabilidad Financiera le proporciona herramientas, habilidades y caminos para acercarse a la vida que desea y merece. En estos talleres podrá participar con gente en situaciones similares y con instructores que hacen el aprendizaje divertido e interesante (y dan caramelos en el camino) La serie de Estabilidad Financiera consiste en cuatro ( 4 ) talleres de dos horas : >Creando Metas para la Estabilidad Financiera Agosto 4, 2015 - 5:30 a 7:30 p.m. >Presupuestando con un Ingreso Bajo Agosto 11, 2015 - 5:30 a 7:30 p.m. >Organización para la Administración Financiera Agosto 18, 2015 - 5:30 a 7:30 p.m. >Comunicándose para la Salud Financiera Agosto 25, 2015 - 5:30 a 7:30 p.m. Registrese en: www.bouldercountyhc.org 720-564-2279
Location: Boulder SBDC
Tuesday, August 04, 2015 6:00 PM to 9:00 PM
Complete or refine your business plan, with an emphasis on understanding your market and developing financials. Each business plan component will be explained, along with information about additional resources that will be helpful in completing each section. A must for any entrepreneur, especially for those seeking funding or in the early stages of their business growth.
Speaker: Diana Royce Smith , President, Royce Arbour, Inc. & Tron Welch, MBA, Financial Advisor, Welch Financial Planning, LLC
Fee: $ 45.00
Wednesday, August 05, 2015 8:00 AM to 9:00 AM
Wednesday, August 05, 2015 11:00 AM to 12:00 PM
Location: Online
Wednesday, August 05, 2015 5:30 PM to 8:30 PM, 12 sessions ending Wednesday, October 28
LEADING EDGE™ Strategic Planning Series is a multi-week business planning program that addresses the questions every entrepreneur must answer to reach their dreams of running a successful business. Participants learn how to analyze economic opportunities and risk for their business and create an actionable strategic business plan based on proven market research and management techniques. OUTCOMES OF THE PROGRAM: o Develop a clear vision for your business; o Network with and learn from other entrepreneurs; o Receive one-on-one consulting support to help you complete your business plan; o Discover tools and resources to help you launch and grow your business; o Meet potential lenders who will discuss funding options; o Test your business model with business professionals: the ‘Trout Tank’. o Compete in a business plan competition with prizes,
Speaker: Aurora SBDC Small Business Specialist and marketing 'guru' Chuck Hahn with community experts
Fee: $ 375.00
Wednesday, August 05, 2015 6:00 PM to 9:00 PM
Fee: $ 35.00
Thursday, August 06, 2015 8:30 AM to 11:30 AM
This workshop uses the internationally renowned Business Model Generation (Written By: Alexander Osterwalkder & Yves Pigneur, Co-Created By: An amazing crowd of 470 practitioners from 45 countries, Designed By: Alan Smith, The Movement as foundation), to create "a shared language for describing, visualizing, assessing; and changing business models" ** "Disruptive new business models are emblematic of our generation. Yet they remain poorly understood, even as they transform competitive landscapes across industries. Business Model Generation offers you powerful, simple, tested tools for understanding, designing, reworking, and implementing business models." During this workshop, you will learn the following: Succinctly capture your business model Innovative approaches to doing business Ideas to create value and build new business Improve or transform your organization Interactive and hands-on format Learn how to systematically understand, design and implement a new business model - or analyze and renovate an old one Who should attend? Executives Presidents CEOs Founders Consultants Entrepreneurs Business Owners Leaders from all industries are encouraged to attend this session! Location: Boulder Public Library Canyon Room (North Entrance)
Speaker: Maureen (Mo) Kanwischer, Momentum Business Consulting
Location: Boulder SBDC
Fee: $ 45.00

Start-up Assistance

Wednesday, July 08, 2015 9:00 AM to 12:00 PM
A free seminar: Understand the process of obtaining a business license in Aurora, taxpayer rights and responsibilities, taxes you may have to pay, and the reason that audits are conducted. City of Aurora staff will help answer questions specific to your industry or business.
Speaker: City of Aurora Tax & Licensing Division staff
Wednesday, July 08, 2015 1:00 PM to 3:00 PM
Explore the basics of business ownership, including entrepreneurship, planning for a profitable business, pitfalls to avoid and how to reach your customers.
Speaker: John Murphy
Fee: $ 20.00
Tuesday, July 14, 2015 8:00 AM to 10:00 AM
Are you thinking about forming an LLC? Planning to create a partnership? Not sure how to register your business with the Secretary of State or Internal Revenue Service? Wondering what an EIN is and what it means to your business? Join us for this two-hour workshop facilitated by a business attorney and an accountant as they go through the pros and cons of entity types, explain how to register your business along with the necessary forms and processes, and discuss other tips and how to avoid pitfalls before you start your new venture.
Speaker: Teresa Kaufman & Tom Selken
Fee: $ 30.00
Thursday, July 16, 2015 11:30 AM to 1:00 PM
Taking the first step to starting your business can be difficult! This workshop will be a realistic starting point for all budding entrepreneurs. The hour and a half workshop will be PACKED and FAST PACED. At the end, you will have a good feel for the level of effort and commitment it will take to make your business successful. If you’re serious about starting a business, you don’t want to miss this workshop. This will be a Lunch 'n Learn...Feel free to bring your lunch!!
Speaker: Rick Sundahl, Blue River Advisors
Fee: $ 15.00
Thursday, July 16, 2015 1:30 PM to 4:00 PM
A 2 1/2 hour overview of everything you need to know to start and grow your company including business licensing requirements, the business planning process and business financing options.
Speaker: Julie Morey, SBDC Director
Fee: $ 50.00
Friday, July 17, 2015 1:00 PM to 3:00 PM
Cómo Comenzar y Operar Correctamente su Negocio Nuevo. Existen muchas reglas para los negocios, y hay muchas preguntas que tiene uno que piensar en abrir su negocio ¿A cuál mercado se dirige? ¿Quiénes son su competencia? ¿Tiene la destreza directiva necesaria para operar su negocio? Teniendo el dinero necesarios para comenzar y operar su negocio es muy importante. Estas y mas preguntas seran las respuestas del seminaro, Cómo Comenzar y Operar Correctamente su Negocio.
Speaker: Jesse Esparza
Tuesday, July 21, 2015 9:00 AM to 11:00 AM
Starting Your New Business and Operating It Correctly During this course you will learn about legal structures, registration, licenses, market research, business planning, obtaining financing, insurance, taxes, and sources of assistance.
Speaker: Jesse Esparza
Fee: $ 10.00
Wednesday, July 29, 2015 9:00 AM to 11:30 AM
A 2 1/2 hour overview of everything you need to know to start and grow your company including business licensing requirements, the business planning process and business financing options.
Speaker: Julie Morey, SBDC Director
Fee: $ 50.00
Tuesday, August 04, 2015 9:00 AM to 12:00 PM
This free seminar introduces the attendee to the business, economic, and legal requirements of self-employment. Attendees of this workshop will learn the process of selecting the most appropriate business structure, business requirements, and taxation fundamentals.
Speaker: Chuck Hahn, Small Business Specialist
Tuesday, August 04, 2015 6:30 PM to 8:30 PM
Starting Your New Business and Operating It Correctly During this course you will learn about legal structures, registration, licenses, market research, business planning, obtaining financing, insurance, taxes, and sources of assistance.
Speaker: Jesse Esparza
Fee: $ 10.00

Business Basics

Thursday, July 09, 2015 6:30 PM to 8:30 PM
Join us for this informative seminar that covers the basics of preparing a successful business plan. Topics to be discussed include: •The purpose of a business plan •What information your plan should contain •The financial documents you will need •How to determine start-up costs •Market research and its importance •What lenders look for
Speaker: Jayne Reiter, SBDC Consultant
Thursday, July 16, 2015 8:00 AM to 12:00 PM
This workshop is for small businesses that are building a new website or reworking their current website. It will focus on planning your website through goal setting, understanding your visitors, your message, provide you with great tips on how to brand your website with great copy, navigation, and placement that helps clicks become calls! Also covered are major content management systems and what most websites leave out, along with updating your existing website. This is a content-packed workshop – A MUST FOR ALL SMALL BUSINESSES TODAY!!!
Speaker: Reu Smith
Fee: $ 40.00
Thursday, August 06, 2015 9:00 AM to 12:00 PM
This workshop explores the tools available to determine where the most appropriate location for the needs of the business. The objective of the workshop is to identify the critical factors that contribute to the sustainability of new and existing businesses. Participants will explore the local economic factors that frame the economic conditions for the neighborhoods in the city.
Speaker: Tim Gonerka, Retail Specialist
Thursday, August 06, 2015 9:00 AM to 12:00 PM
During this presentation, we will begin the task of putting together a very basic strategic plan that will act as a roadmap to building your business plan. Would you begin to build a 43 story skyscraper without a blueprint? Then ask yourself this, what does your business look like three to five years from now? These methodical steps are the beginning of a process that will enable you to move forward with purpose, passion, and precision; profitability will present itself when you have followed your own direction. The nicest thing about not planning is that failure comes as a complete surprise and is not preceded by a period of worry and depression. Join us to begin the process of strategically mapping your business through a simplified business plan that you can then continue to build upon.
Speaker: Mark Bittle, SBDC Consultant | Leading Edge Business Planning Facilitator | CenturyLink
Fee: $ 10.00

Managing a Business

Tuesday, July 14, 2015 9:00 AM to 12:00 PM
You’ve started your business. You have business cards, your EIN, and maybe even a few customers. However, you may be missing a lot of the legal needs of your business, especially if you started without the help of an attorney. In this seminar, we will go into the issues that arise after you start your business – protecting your brand, using the internet to promote your business, hiring employees, negotiating leases and getting paid! Also, plan your exit strategy so that you can run your company and it doesn’t run you.
Speaker: Elizabeth C. Lewis, MS, JD, Law Office of E.C. Lewis, P.C.
Fee: $ 30.00
Wednesday, July 15, 2015 9:00 AM to 12:00 PM
Building a Business Plan is a 6 hour course divided into 2 classes; July 15 & July 22 from 9:00-12:00. This course is designed to help the entrepreneur understand the process of building an effective Business Plan. Each 3 hour session will consist of class instruction, practical exercises, and a guest speaker with expertise in research, marketing, or finance. This course is a great starting point in developing a relationship with the Larimer County Small Business Development Center. Beyond the classroom and throughout the building process of your Business Plan you will have free access to General Business Consultants, a Library Researcher, as well as a limited amount of free consultation with a Marketing Specialist, an Attorney, and an Accountant. A builder would not begin construction without a blueprint; entrepreneurs should not rush into new ventures without a Business Plan.
Speaker: John Murphy
Fee: $ 90.00
Tuesday, July 21, 2015 9:00 AM to 12:00 AM
During this presentation, we will begin the task of putting together a very basic strategic plan that will act as a roadmap to building your business plan. Would you begin to build a 43 story skyscraper without a blueprint? Then ask yourself this, what does your business look like three to five years from now? These methodical steps are the beginning of a process that will enable you to move forward with purpose, passion, and precision; profitability will present itself when you have followed your own direction. The nicest thing about not planning is that failure comes as a complete surprise and is not preceded by a period of worry and depression. Join us to begin the process of strategically mapping your business through a simplified business plan that you can then continue to build upon.
Speaker: Mark Bittle, SBDC Consultant | Leading Edge Business Planning Instructor | CenturyLink
Fee: $ 30.00
Tuesday, July 21, 2015 4:00 PM to 6:00 PM
The health and wellness industry is both diverse and expanding rapidly. Do you ever wonder how you make yourself not only stand out, but also thrive in the vast offering of services? Please join our panel of health & wellness business experts for some peer networking with refreshments, followed by a panel discussion on topics such as: * Keeping money NOT awkward * Gaining a consistent schedule with clients * to train the "untrainable" * How to fire a client & why you should * Creating a referral based business * Standing out in a competitive market * Availability of Workforce Come prepared with your questions and get answers directly from industry experts
Speaker: Keith & Shelly Beyerle, Rocky Mountain Rossiter; Bill & Tammy Jenkins, Natural Health Center of the Rockies; Mike Maguire, Home Instead Senior Care Facilitated by Lee Porter
Tuesday, August 04, 2015 9:00 AM to 11:00 AM
Are you a retail establishment and would like to increase your sales? Hear from a national lighting expert about exploring new lighting technology to highlight your products in a new way to your customers!
Speaker: Staci Caver, Executive Account Manager for Osram Sylvania
Fee: $ 20.00

Managing Employees

Thursday, July 09, 2015 6:30 PM to 8:30 PM
Starting a business is hard work, but keeping it running after your initial success can be even harder. One of the oft-overlooked areas that can turn your dream into a nightmare is knowing the rules and requirements for hiring and managing employees as your business expands. While most businesses know that employee relations are integral to managing your new workforce – even a workforce of one – many business owners are unaware of the numerous state and federal regulations that impose some very important (and often unforgiving) record-keeping, pay practice, and other regulatory requirements on businesses that have employees. Learn about proper hiring practices, why an employee handbook is necessary, what to do about bad hires and hear actual cases where mistakes were made and the consequences
Speaker: Dan Perkins
Fee: $ 15.00
Friday, July 10, 2015 12:00 PM to 1:30 PM
Are you stuck dealing with HR issues for your business? Then this seminar is for you. Moving from a corporate environment that provided all the resources imaginable to a small business “do it yourself” atmosphere, Courtney Berg, a certified HR professional with both HR and operations management experience, struggled with everything a small business HR department needs. She will teach you the 7 things you need to know to make HR easier. She also will cover the top HR rules that small business must live by to handle common HR issues. Courtney takes boring HR concepts, adds humor and practical experience to bring you information you will use the minute you leave the seminar.
Speaker: Courtney Berg, SPHR, SHRM-SCP. Business humorist Courtney Berg turns typical HR and management content into fun learning experiences. She draws from her years of experience to bring boring employment concepts to life.
Fee: $ 10.00

Business Accounting and Budget

Tuesday, July 14, 2015 9:00 AM to 2:00 PM
Learn how to set up and track business accounting records and what types of expenses are deductible. Gain better control of your business by learning how balance sheets, income statements and cash flow projections are prepared and what they can tell you about your business. (Lunch Included)
Speaker: Instructor, Helen Roe
Fee: $ 75.00

Tax Planning

Wednesday, August 05, 2015 6:00 PM to 8:30 PM
This workshop will focus on learning the basics of business taxes, including forms of different business entities, business use of home and car, record keeping, Schedules C, SE, and ES, Form 1040 and more.
Speaker: Fran Coet, CPA, CVA, & CFP Coet & Coet PC
Fee: $ 15.00

Marketing and Sales

Wednesday, July 08, 2015 9:00 AM to 12:00 PM
Playing in the Google sandbox has its rewards – especially for Search Engine Optimization.  Come join us for this session how to create an effective Google+ page, how to use the tools available on Google+ and how you can generate leads through an effective Google+ page. This is a beginner’s session. Timeline for workshop: 9:00a.m.-9:30a.m. Registration/Wifi registration/Networking 9:30a.m.-12:00p.m. Presentations followed by Q&A **Please note depending on pace of workshop end time may vary**
Speaker: Cory Arcarese, Owner CArc Media Digital Marketing Agency
Fee: $ 10.00
Thursday, July 09, 2015 5:00 PM to 7:00 PM
Topics Include: •Make sure you know the right Facebook terminology for marketing your business •Learn important aspects of using Facebook for business •Discover basic privacy settings that help you be found online •Enhance your Facebook page with photos •Manage the privacy of your business •Create a simple, strategic social media plan that’s right for your business
Speaker: Nikole James, Travel Copy Solutions
Fee: $ 15.00
Monday, July 13, 2015 6:30 PM to 8:00 PM
Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn: • What marketing really is (and isn’t). • How marketing has changed in ways that benefit small businesses. • The importance of setting goals and objectives for your marketing efforts. • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program. • It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow. Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.
Speaker: Zak Barron
Fee: $ 15.00
Tuesday, July 14, 2015 6:00 PM to 9:00 PM
Are you struggling to stand out from your competition in a crowded marketplace? Do you find your existing marketing isn’t working as well as you’d like it to? Do you want to convert more prospects into customers? If any of these concerns apply to you, video marketing might be the answer. Video Marketing for Business is an introductory class that will teach you the basics of video marketing for your business. This means you will walk away with a toolbox of tips and tricks to get in front of more prospects and convert them into customers. In this course, the following topics will be covered: . What is video marketing and what it is not . Why does video marketing work so well . Examples of ways to use video marketing in your business to help you start off on the right track . What makes a good video and what makes a bad video . Lastly, we will actually create a script, record a video, and upload it to YouTube (yep, right in class)
Speaker: Curt Donohue
Fee: $ 15.00
Wednesday, July 15, 2015 6:00 PM to 8:00 PM
So, you’re LinkedIn with 200, 300 or over 500 connections. You’re using it as an effective research and social media tool, but asking yourself, “How do I use it as a PROACTIVE (NOT PASSIVE) prospecting tool, to actually set appointments with my target prospects that I don’t know yet, but would like to meet?” And… “How can I use LinkedIn to get more referrals and introductions from my existing clients?” This curriculum is designed to show you not only how to utilize LinkedIn as a powerful, proactive prospecting tool, but also as a way to get introductions to hard-to-reach decision makers and actually set appointments with new prospects in your calendar each week. This training is NOT centered on how to use LinkedIn as a marketing or social media tool, although that may be a secondary by-product of your implementation. When you think about LinkedIn as part of your prospecting plan, are you: Uncertain how to effectively use LinkedIn to prospect Tired of wasting time looking at “people you may know”? Unsure about the best way to ask for introductions to your connections’ connections? After this interactive session you’ll leave with: A thorough understanding of how to improve your LinkedIn profile to maximize your prospecting A system for prospecting on LinkedIn with a major time commitment A process for getting results from your introduction requests This training is for: Leaders and business development professionals who don’t actively prospect on LinkedIn People who see value in building a B2B sphere of influence Active networkers that do business with strategic referral partners Professionals in a referral-driven business focused on increasing their weekly & monthly number of introductions Young professionals looking to grow their network Not-so-young professionals who have yet to embrace social media
Speaker: Phil Pelto
Fee: $ 15.00
Thursday, July 16, 2015 6:30 PM to 8:30 PM
Every social media platform is different as to how you inform current clients and engage new ones. Creating a social strategy will ensure you create the best impact for your business. Join us to learn how to define your goals and metrics. Learn the steps you can take regularly to reach those goals and best practices for execution. What do all of those numbers mean? You will also learn how to use analytics to decide what is working for your business.
Speaker: Melody Storgaard-Stieve
Fee: $ 15.00
Monday, July 20, 2015 6:30 PM to 8:30 PM
How to use Instagram to grow your audience and market your business. Learn how to set up an account, create and post visually engaging content, create boards, repin additional, relevant content, and optimize content for your audience to create quality engagement and third-party advocates.
Speaker: Simone Cordery-Cotter
Fee: $ 15.00
Tuesday, July 21, 2015 6:30 PM to 8:00 PM
Learn how to effectively market your business with social media without wasting your precious time. You will learn to: - Take a look at some of the most popular social media networks – Facebook, Twitter, LinkedIn, Pinterest, Instagram and Google+ – and learn why each one might be right for your organization - Save time by learning from common social media mistakes - Find out what works from case studies with local small businesses - Learn what you can do next if you’re interested in getting started with social media marketing – including some simple ideas for figuring out what to say and some “do’s and don’ts” of social media.
Speaker: Zak Barron
Fee: $ 15.00
Wednesday, July 22, 2015 6:00 PM to 9:00 PM
This workshop will help you discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition. Your marketing & sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you're offering? Why should I act now? The way to discover what the reality is for your business is to identify your competitive advantage. This is done with the 4P framework. People—Problem—Process--Passion Once key advantages are identified you can then implement an ACES marketing plan that can be used via whatever medium is best utilized to reach your target audience: A- Attract C- Capture E- Engage S- Sell
Speaker: Peter Brisette
Fee: $ 15.00
Thursday, July 23, 2015 6:00 PM to 8:00 PM
Retail is a blend of art and science. As the store owner you understand your customers and what they want: you provide a point of view and a taste level, the ART. The SCIENCE involves understanding how to maximize the merchandise you bring in to support your vision. Inventory control is the best investment you can make for your store; Poor inventory management is the #1 reason retailers fail. And 1/3 of stores that fail are actually profitable but don’t have enough cash flow to run the business. We will talk about too much inventory, not enough inventory, gross sales, what percentage most retailers spend on merchandise, and inventory in relation to total assets. This class will walk through the basics of running a retail business and you will come away understanding: The difference between net profit and cash flow The 4 Pillars of Retail How to more accurately forecast your sales What an Open-Buy is and how to create one for your business How to create a cash flow projection
Speaker: Alyson MacMullan
Fee: $ 15.00
Thursday, July 23, 2015 6:30 PM to 8:00 PM
This session will focus on easy-to-adopt behaviors and techniques to attract more new clients and customers to your business through referrals and introductions from your existing customer base as well as strategic partners and prospective clients and customers. People who will benefit from this workshop are: • Business owners who do most of their business from referrals, but are still frustrated that happy customers and clients don’t always share referrals with them. • Successful entrepreneurs who recognize the importance of referrals in their business but are a bit uncomfortable ASKING their happy clients and customers for referrals. • Small business owners who have a SOLID business – spend quite a bit of time and money on marketing – but believe their referral engine could be even more ON-PURPOSE and effective. Workshop participants will come away from the workshop with: • A changed mindset on how to ask for referrals and actually get them • Personalized lessons learned on an individual’s barriers to getting referrals and effective means of vaporizing those barriers • Important rules on giving and receiving referrals such as “Emerson’s Law of Compensation,” how to train customers and prospects how to share qualified hot referrals and non-traditional ways to mine referrals.
Speaker: Bob Bolak
Fee: $ 15.00
Friday, July 24, 2015 12:00 PM to 1:30 PM
One of the greatest business assets in your online marketing arsenal is hands down your “list”. Of course the center of the list is the way you collect the data along with the email addresses that are on it. How you get permission, manage it and get your target audience to remain on your list for the long haul. In this workshop we will show you how to create opt-ins for your website that lead straight to your Welcome Letter that goes out automatically. The tools you will learn will allow you to consistently engage with your targeted audience of customers and potential customers. From there we will also talk about the top 15 ways to add people to your list with their permission including social media. We want to open your mind in how to use email marketing beyond just sending out emails – to ensure engagement with your audience that grows and grows.
Speaker: Cheri Ruskus, Master Certified Coach and Expert. Cheri has been successfully and consistently sending out her email, The Victory Letter, for 13 years every Monday morning.
Fee: $ 10.00
Monday, July 27, 2015 6:00 PM to 8:30 PM
With people wanting information instantly you want to know how to provide accurate, timely and relevant information to your audience. You will learn: • how to listen to your audience along with what to listen for • how to engage your audience. • how to respond, react and retweet to amplify your impact • how to measure that impact and know if your efforts are working . using past case studies some examples of best practices and what to avoid • how to integrate Twitter into your business.
Speaker: Melody Storgaard-Stieve
Fee: $ 15.00
Tuesday, July 28, 2015 6:30 PM to 8:00 PM
Email is the most cost-effective, targeted, trackable, and efficient way to build and maintain relationships in all types of business and organizations. Learn how to master email marketing communications with a comprehensive look at best practices and winning strategies that lead to increased profits, revenue and engagement. You will learn to: ? Grow your email marketing list to build strong relationships with your customers ? Generate repeat business + referrals without spending a ton of time or money ? Integrate email marketing with social media to gain tons of exposure ? Not bother people by following spam compliance best practices ? Measure, analyze, and continually improve your email marketing with analytics
Speaker: Zak Barron
Fee: $ 15.00
Wednesday, July 29, 2015 6:30 PM to 8:30 PM
Have you ever come out of a negotiation with a buyer and felt like they got everything they wanted and you got nothing? Buyers negotiate everything from time of delivery to cost to the scope of the project. And they’re good at it! Negotiation has become a way of life. Why? Because everyone is negotiating. Business owners negotiate projects, projections, and deadlines with department heads and managers. Sales managers negotiate sales quotas, territory assignments, and performance incentives with their sales teams. Salespeople negotiate price, terms, and purchase incentives with savvy buyers who are always looking for a better deal. Negotiating is a vital skill for business success. Gain tools from Sandler Training, to confidently enter into negotiations as well as learn techniques to better understand the other point of view, how to skillfully influence the situation and effectively orchestrate true win-win outcomes. • Participants in this session will walk away with a better understanding of the following pitfalls of negotiation and how to avoid them: • Failing to recognize and deal with a player • Weak pre-negotiation positioning • Making unilateral concessions • Talking too much • Losing control of your emotions • Entering negotiations unprepared • Thinking that money is the real issue
Speaker: Phil Pelto
Fee: $ 15.00
Thursday, July 30, 2015 6:30 PM to 8:30 PM
How to use Pinterest to generate leads and increase website traffic for your business. Learn how to set up an account, post to Instagram and share onto multiple platforms, and how to optimize your content to increase followers.
Speaker: Simone Cordery-Cotter
Fee: $ 15.00

Government Contracting

Tuesday, August 04, 2015 6:00 PM to 8:00 PM
There are many opportunities to grow your business through federal, state, and local government procurement but most business owners don’t understand the steps necessary to be successful. Colorado Procurement Technical Assistance Center (PTAC) is a free resource to any business wanting to do business with governments. This workshop is an in-depth review of the government procurement process and how this can impact your business. The PTAC will explain many of the government acronyms, describe how your business needs to be registered to do government contracting, look at the different preference programs and determine which agency uses your product or service.
Speaker: Tom Thompson, Colorado PTAC
Fee: $ 15.00

Arts & Entertainment/Creative

Wednesday, August 05, 2015 11:30 AM to 1:00 PM
Research shows that employers have a vested interest in helping make their communities great places to live. Attracting a talented workforce is one of our community’s biggest challenges. Creating a vibrant arts and culture scene is a critical aspect of meeting this challenge. Business supporting the arts will define our local culture as on trend and relevant which can make a significant impact on economic development. *THIS EVENT WILL BE HELD AT THE MEZZANINE DOWNTOWN. Lunch will be available for order!
Speaker: Linda Weise, Executive Director, Colorado Springs Conservatory & Jenifer Furda, Associate Publisher, Colorado Springs Business Journal
Fee: $ 10.00

Veterans Education

Tuesday, July 07, 2015 8:00 PM to 10:00 PM
This is a test event for a new payment processor option. Do not register for this test event unless you are staff of the SBDC.
Speaker: Brian Johnson
Location: Larimer SBDC
Fee: $ 1.00
Thursday, July 30, 2015 8:00 AM to 10:00 AM
This is a test event for a new payment processor option. Do not register for this test event unless you are staff of the SBDC.
Speaker: Brian Johnson
Fee: $ 1.00
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