Let's Talk: Customer Avatar and Ideal Customer

This LIVE webinar serves to create an open forum of Q&A, with interactive conversation among participants and our SBDC Staff and Consultants - it will not be recorded!

In this session: Customer Avatar

Have you ever considered who is the perfect potential customer for your business down to the smallest details and how knowing your customer avatar is useful for your business? It is critically important to the success of your marketing, sales, product development and delivery of services that you have a deep understanding of who your customer avatar is.

Meet Our Facilitator Callie Koch

Callie is program manager for the West Central SBDC and a former small business owner.