This is an in-person workshop being held at the Center of Innovation located on the second floor of the Main Mall in Durango.

In this workshop, we look at the current trends in how people are using the Internet and why it is so hard to find and attract clients. We discuss how to identify the ideal customers for your business and how to reach them using the right advertising channels. You will walk away with marketing strategies to use to improve your results and the knowledge to use them.

Some of what is covered:

• Determining your Ideal Customer and their Lifetime Value to your business

• How to use the different advertising channels to reach your ideal customers

• What the 4P's of marketing are and how to use them

About the Presenter Bert Carder

Bert is Co-Founder of Local NEWS Network, a Durango based news and advertising platform. He is a retail marketing expert, has personally started 5 small businesses and spent 10 years in Asia in the retail tech space, helping brands and retailers adopt strategies to engage customers and grow sales.