Greeley: Google-Proofing Your Business in 2018

A Simple Approach

Google's algorithm seems to be ever-changing. In 2017, Google had 13 major algorithm changes and over 400 minor updates. Crazy, isn't it? 

It's no secret that most people feel like keeping up with Google is a moving target that shifts just when you think you have a foothold. Fortunately, several fundamental concepts of search engine optimization (SEO) have stood the test of time. 

Discover actionable tips to:

• "Google-proof" your digital marketing efforts for 2018 and beyond
• Identify potential penalties levied against a website
• Optimize for "position zero" and why ranking #1 isn't enough anymore
• Use local SEO to improve the presence of a local business

Bring your lunch, and join the East Colorado SBDC and the Greeley Chamber of Commerce for July's brown bag!

Presented by

Brian Kato, Red Rocket Web Specialists

Brian Kato is a search engine optimization consultant with enthusiasm for helping small businesses improve their visibility within their local niche. As a public speaker, Brian Engages audiences with over 10 years of experience in digital marketing, reputation management, and inbound marketing that goes "beyond just blogging."

Brian currently works as a project manager at Red Rocket Web Specialists, a Fort Collins-based website design and marketing agency. In his role at Red Rocket, Brian works with local businesses to improve their digital presence. By combining traditional marketing techniques along defensive SEO techniques to remove potential penalties and achieve results that have a significant impact. 

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