Small Business E-Commerce Simplified

Learn How to Effectively Sell Online and Attract New Customers

E-Commerce has become an important part of the retail experience, as 1 in 5 sales are online purchases. This trend has increased entrepreneurs' access to new customers as geographic constraints disappear, but also comes with increased competition. It is not difficult to find tools to open an online store, but ensuring that the store is seen by customers takes skill and planning. Join the East CO SBDC and topic matter experts for an online course that explores how to effectively operate an e-commerce business. From sales channel selection to cash flow management to digital marketing, we will dive into how a small business can be successful online.

Who Is It For?

This LEADING EDGE course is for any Colorado small business owner seeking to hone their online selling skills. Whether brick and mortar or home-based, rural or urban, all entrepreneurs are welcome. 

Curriculum

June 7 - Discover the 9 core elements that make a successful business model and how to select the right online sales channel for your business.
June14 - Learn how to manage online sales tax, cybersecurity, privacy policy, shipping and returns.
June 21 - Define your brand story and learn how to create compelling content for your online store. Discover effective and time saving marketing solutions to attracting new customers.
June 28 - Discover tips for managing your inventory, cash flow, and supplier relationships. Finally, join a frank discussion about operating an E-commerce business with an Experienced Entrepreneur Panel.

What To Expect:

• Four 3-hour class sessions, including interactive group work, guest speakers, and discussions with subject matter experts
• Confidential one-on-one consulting with certified SBDC consultants
• Direct connections with local and statewide lenders, key business leaders, and industry experts
• Continuous feedback on your business plan and strategy during the course, including a personalized review at the course conclusion

Scholarships Available - Apply here

Questions? Email Info@EastColoradoSBDC.com