Build Your Own Marketing Toolkit

Many small businesses and organizations find themselves seeking the right strategies to make their marketing efforts as effective as possible. But with so many different marketing activities that they could focus on, they often miss some of the important marketing concepts that will help them understand why those activities are so important. This presentation is designed to uncover some of those core concepts and show that a little bit of marketing knowledge can go a long way. Attendees of this presentation will learn: • What marketing really is (and isn’t). • How marketing has changed in ways that benefit small businesses. • The importance of setting goals and objectives for your marketing efforts. • The 4 Pillars or Marketing Success – a framework that shows how different marketing activities all fit together, and will help small businesses reflect on their own marketing program. • It’s ok to start small, to start where you already are. Join us and start to build a foundation marketing knowledge, from which you can build more and more effective campaigns to help your business or organization grow. Intended Audience: The content is targeted at the beginner- to comfortable small-business marketer who is looking to build their marketing knowledge, or to reinforce what it is they already know.

Speaker(s): Zak Barron

An email will be sent out two days prior to the workshop. The email will include directions to the Westminster FRCC Campus and the classroom location. Refund Policy – Very Important Individuals must drop a class three business days prior to the class start date by calling 303-460-1032. Saturday and Sunday are not considered business days. NO REFUNDS will be made after that time. Cancellations Classes not meeting minimum enrollment may be cancelled. Participants will be notified prior to the start of class. In our efforts to provide classes and limit cancellations, participants may be notified as late as a day prior to the start of class. A full refund will be provided.

Fee: $ 15.00

Please call 303-460-1032 to finish the registration process and to pay the $15.00 fee. All payments are processed through the FRCC Cashiers Office.