How to Use Location Intelligence for Your Business Success-CANCELED
Location intelligence is valuable to almost any company, no matter the industry. If, as is frequently estimated, 80% of all business data contains a location component, it is critical to understand how location affects your business. Properly analyzing your location can provide insights that support and improve decision making in everything from marketing to supply chain logistics and operations. During this workshop, you will learn how to use the following location intelligence tools to help your business be successful: Market Analysis, Site Prospecting, Competitive Intelligence, and Customer Prospecting.
Speaker(s): Wayne Kocina, GeoWize LLC
Presenter Bio: Wayne Kocina, a seasoned industry veteran with more than twenty years of experience in GIS founded GeoWize in 2003. As CEO, he is responsible for the overall operations of GeoWize. The company’s mission is to provide better information for better decisions to small and middle sized business giving them the same competitive advantage that the "big guys" have! Wayne has provided GIS services and consulted for such companies as Target, Big O Tires, Smiling Moose Deli, Vom Fass, US West, Qwest, Unisys (France), Telebras (Brazil) & Telebras - CpQD, Idea Integration, the City of Littleton, numerous other cities and communities, and hundreds of small businesses. Wayne is one of the founding members and the GIS component of the Economic Gardening National Strategic Research Team (EG-NSRT). He is currently working with nineteen state-wide EG programs, and numerous community programs. Wayne has managed a $100M GIS development & deployment project, vehicle tracking projects, spatial enterprise data projects, and hundreds of site prospecting, competitive intelligence, and market intelligence projects using ESRI's ArcGIS and Business Analyst tools coupled with demographic, income, spending, market & spatial data from the world's leading providers of this data. These are the same tools that many of the biggest and most successful retail business use to give them a real "competitive advantage" over their competitors. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.
Fee: $ 40.00