Market Research 101

This webinar will introduce how to effectively access and use web, library and specialized industry data for your business plan. Learn how to identify your target market(s), their media preferences and key socioeconomic characteristics. Find current and thorough overall industry information and see how to search and update your lists of competitors and collaborators. Participants may request custom data for their particular business as well as advice on how to set up your own research path for future updates.

This webinar will be held through Zoom. You will receive a reminder email and login information prior to the session.

Presenter Bio:

Eladia Rivera has 30+ years as a librarian in a variety of metro area academic and public libraries. Her areas of expertise include business and market research. She specializes in online searching using databases and web resources available via the SBDC and local libraries. She is committed to the discovery of free and subscription based quality online content to help entrepreneurs craft a business plan, research industries and consumer markets and easily track emerging trends.

The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.