Social Media - The Basics

What exactly is social media? In its simplest definition, social media uses online and mobile tools to communicate user generated content. Why is this so important? User driven means you, and your potential clients can drive the conversation. The result? Connections with people that generate better information, better ideas, more directed sharing and better leads. Social media tools, such as: Facebook, Twitter, LinkedIn, and YouTube are completely changing the way people are marketing their companies and themselves. Social Media IS NOT for everyone. It demands time, authenticity, integrity and humanity. But for those who are ready and willing to commit to a social media marketing plan, be prepared to experience powerful results from your efforts. You must have opportunity before you have success. Leveraging the resources of social media, social networking and web 2.0 technologies will allow you to take full advantage of this new world of opportunity. In this class we will go over Social Media, what it is and how to use it effectively. We will review the following platforms: Facebook, Twitter, LinkedIn, and Youtube.

Speaker(s): Amy Alcorn

Class registration is complete when payment is received. Payments made the day of event are $10 more. Your registration is not guaranteed until payment is received. A 48-hour notice of cancellation is required for a refund. Parking Notice: Innosphere has a parking lot directly in front of the building. There is no street parking on Vine Drive due to bike lanes. We hold many large events and parking is limited, so if parking lot is full, please make use of the overflow parking lot located just east of Innosphere behind the wooden fence.

Fee: $ 30.00

Phone credit card payment to SBDC at 970-498-9295; OR mail check to 320 E Vine Dr., Ste. 303, Fort Collins, CO 80524.