Building a Solid Brand Strategy- Your Brand is More Than a Logo

Course Description: Your brand and the messages that surround it are your best (or worst) marketing assets. They are the gut feelings users have about your business, its products and services. With consumers being inundated with 5,000 marketing messages per day, only strong brands will be heard above the noise. A solid brand strategy: • Helps you more effectively engage your target market • Separates you from your competitors • Builds confidence, trust and repeat customers • Guides your business decisions Course Objectives: In this workshop, participants will learn the fundamental principles behind building a strong business brand; they will perform a series of tasks that help them begin to develop their brand strategy. Upon completion of this workshop, participants will: • Know what branding is and understand its importance • Know what brand archetypes are and why they matter • Learn how to develop their unique value proposition • Understand the importance of brand cohesion • Learn about brand repair strategies • Understand the importance of creating a brand legacy • Define their core business values • Identify their brand archetype • Define their unique value proposition • Create a demographic profile of their target market • Define their business mission statement • Learn how to perform a competitor analysis • Begin writing their Brand Strategy document • Understand the best practices and trends in logo design

Speaker(s): Imagine That Creative's Tom Fellner

Co-Sponsor(s): Grand for Business

Fee: $ 15.00

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