Grow with Google: Make Better Decisions with Analytics

Gain mastery over best practices for interpreting online customer engagement data, and learn how to discern key trends. This workshop will empower you to transform these valuable insights into informed, actionable strategies that drive your business forward. By understanding the deeper narratives behind the numbers, you'll be equipped to make decisions that optimize your online presence and maximize results. In this session we’ll cover:

*An introduction to Google Analytics

*Creating and understanding reports

*Making goals

*Using Analytics with other Google tools

Meet Our Facilitator: Maria Elena Duron

Maria is a speaker for the Grow with Google partner program. She helps businesses profitably harness their personal brand, content, and referral marketing. Her wide range of clients includes hotels, restaurants, inventors, authors, and web series creators.

Maria is a guest lecturer at the University of Texas SBDC, editor-in-chief of the award winning Personal Branding Blog, and a contributing columnist for publications like Business Insider, American Business Journal, Fox Business, US News & World Report, Entrepreneur, The Huffington Post, and The Young Entrepreneurs Council. Maria was awarded the Texas Governor’s Excellence in Small Business Award and is the founder of #brandchat, a recognized online chat focused on marketing and branding. She earned her B.B.A. in marketing from Texas Tech University and graduate work at Cornell University, University of California in Davis, and University of Phoenix.