Marketing Essentials: Developing Your Brand Strategy (Part 4 of 5)

This 5-part series is for business owners who are new to marketing and need to learn the basics of marketing in order to develop a clear plan to effectively getting their product or service into the hands of customers. If you missed any part of this series, recordings of prior classes will be available

Part 4: Developing Your Brand Strategy

Build a brand that inspires trust, loyalty, and growth. This hands-on workshop is designed for entrepreneurs, small business owners, and marketers who want to create a strong and cohesive brand strategy.

What you’ll achieve:

• Define your brand purpose: Clarify your mission, vision, and values.
• Establish brand consistency: Align messaging, visuals, and tone across platforms.
• Connect with your audience: Develop strategies to engage and retain your ideal customers.
• Plan for success: Create an actionable brand strategy tailored to your business goals.

Elevate your brand’s impact—join us and start building a strategy that lasts!

This webinar will be presented on Zoom. Please register to receive the link to join.

Join us for the rest of the series: Part 5

Rebecca Louzan is seasoned entrepreneur, marketing strategist, and workshop facilitator with over two decades of experience helping businesses craft meaningful and effective brand narratives. She brings a wealth of knowledge in brand positioning, messaging, and customer engagement to entrepreneurs, small businesses, and organizations seeking to strengthen their presence in competitive markets.

As founder of Wild Palomino, an independent and woman owned marketing + sales strategy group, Rebecca is known for her ability to distill complex ideas into clear, impactful messaging that resonates with target audiences. She specializes in creating brand strategies that align with core values while driving business growth. Her workshops, which focus on core messaging, competitor analysis, and positioning, are regarded for their practical insights and interactive structure, empowering participants to take immediate, strategic action.

In her professional journey, Rebecca has collaborated with businesses across diverse industries, consistently delivering results-driven strategies and actionable solutions. Her approachable and dynamic teaching style has made her a sought-after facilitator for both in-person and online workshops.