E-Commerce - Is E-Commerce Right for Your Business?
E-Commerce has many benefits: People spend money online, it can cost less than a storefront, and online customers mean people can buy from anywhere. But before you dive head first into an e-commerce site, have you made sure your business is ready to manage it? We will go over E-Commerce basics and Business Model 101 to make sure you should pursue E-Commerce.
- Your Value Proposition?
- Your target customer (customer personas)? And audience (who is interested in your products/services)?
- E-Commerce cost center and financial impact? Branding, Web Development, Shopping carts, Distribution channels
- Business Model Canvas (Channels to distribute, Marketing relationships CRMs
- Actionable steps? Platforms? With or without Amazon? With or without Etsy? Services platforms such as Upwork? Shopify?
- Metrics, Milestones, Sales? How do I know it's working? Time to pull the plug? How to pivot your e-commerce strategy (based on customer feedback?
PLEASE NOTE - ONCE YOU REGISTER, HIT CONTINUE AND IT WILL OPEN A NEW SCREEN WITH THE VIDEO LINK. YOU WILL ALSO RECEIVE AN EMAIL WITH A LINK TO OUR RESOURCE FOLDER WITH THE SLIDE DECK FOR THIS SESSION
Fee: $ 10.00