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E-Commerce - Is E-Commerce Right for Your Business?

On Demand
Until Dec 31
Online
Topic: Business Basics

E-Commerce has many benefits: People spend money online, it can cost less than a storefront, and online customers mean people can buy from anywhere. But before you dive head first into an e-commerce site, have you made sure your business is ready to manage it? We will go over E-Commerce basics and Business Model 101 to make sure you should pursue E-Commerce.

  • Your Value Proposition?
  • Your target customer (customer personas)? And audience (who is interested in your products/services)?
  • E-Commerce cost center and financial impact? Branding, Web Development, Shopping carts, Distribution channels
  • Business Model Canvas (Channels to distribute, Marketing relationships CRMs
  • Actionable steps? Platforms? With or without Amazon? With or without Etsy? Services platforms such as Upwork? Shopify?
  • Metrics, Milestones, Sales? How do I know it's working? Time to pull the plug? How to pivot your e-commerce strategy (based on customer feedback?

PLEASE NOTE - ONCE YOU REGISTER, HIT CONTINUE AND IT WILL OPEN A NEW SCREEN WITH THE VIDEO LINK. YOU WILL ALSO RECEIVE AN EMAIL WITH A LINK TO OUR RESOURCE FOLDER WITH THE SLIDE DECK FOR THIS SESSION


Fee: $ 10.00

Pay Online

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