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Demystifying Credit Card Processing

Nov
9
2021
Tue 8:30 AM to 9:30 AM
Topic: Managing a Business

Description: Credit card processing is something nearly every small business must embrace, but some consider it a necessary evil. It is typically one of the least understood costs of your business and yet is a crucial part of customer satisfaction and running a successful business. in this workshop we will demystify credit card processing, break down your credit card statement, and see how accepting credit cards can work for your business. Attendees should plan on bringing their credit card statements to review!

In this workshop, we will cover:

  • Benefits of credit card processing
  • How does credit card processing work?
    • Debit vs credit cards
    • Where does the money go?
  • Breaking down credit card statements
    • Effective Rate
    • Cost structures:
    • Cost plus pricing
    • Tiered rate pricing
    • Flat rate pricing
    • Ancillary fees
  • Offsetting processing costs
    • Cash discounts
    • Surcharging
    • Negotiating better rates

About our presenter:

Jenny Hirt

Jenny Hirt brings over 12 years of insider experience from the credit card world. She became the head sales team trainer for Mercury Payment Systems and Vantiv Integrated Payments before moving on to become the Director of Sales Enablement at CardConnect and First Data. Throughout her career in credit card processing, she trained groups of sales leaders, sales teams, retention teams, and point-of-sale developers across the country, earning the reputation of the best credit card sales trainer in the industry.


Fee: No Cost

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Phone: 970-247-7009

Location

Southwest Colorado SBDC
Center of Innovation
835 Main Ave, Second Floor Durango, CO 81301
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