This is an in-person workshop being held at the Center of Innovation located on the second floor of the Main Mall in Durango.

In this workshop, we guide you through creating a 2022 Annual Marketing Plan for your business. We review the different type of advertising channels and discuss how to choose the ones that are right for your business. We go over the pitfalls that many business owners make that suppresses their success. You walk away with the knowledge and framework to build your plan.

Some of what we'll cover:

• Which advertising channels are right for your business

• The difference between branding and sales advertising

• How does your advertising support your sales cycle

• Ideas to drive your sales during normally slower periods

About the Presenter Bert Carder

Bert Carder is Co-Founder of Local NEWS Network, a Durango based local news and advertising platform. He is a retail marketing expert, has personally started 5 small businesses and spent 10 years in Asia in the retail tech space, helping brands and retailers adopt strategies to engage customers and grow sales.