This is an in-person workshop being held at the Center of Innovation located on the second floor of the Main Mall in Durango.

In this workshop, we look at the key elements of marketing and what you need to know to get started. We discuss how knowing your competition and customers can help you be more successful. You learn how to create a marketing strategy that is right for you and your business. You walk away with the basics to create you next marketing plan.

Some of what we'll cover:

• Why having a marketing strategy is important for your success

• How to create a unique marketing strategy for your business

• How to pick advertising channels that are right for your product or service

• Why consistency is so important

About the Presenter Bert Carder

Bert is Co-Founder of Local NEWS Network, a Durango based news and advertising platform. He is a retail marketing expert, has personally started 5 small businesses and spent 10 years in Asia in the retail tech space, helping brands and retailers adopt strategies to engage customers and grow sales.