This is an in-person workshop being held at the Center of Innovation located on the second floor of the Main Mall in Durango.

In this interactive workshop, we discuss the difference between SEO and PPC and how to pick which is right for your business. We show you some tips on using each to maximize your results. You walk away with the knowledge to implement your next online advertising campaign with confidence. Time has been allotted for questions and interaction between attendees.

Some of what is covered:

• What is SEO and how and when to use it

• What is PPC and how and when to use it

• Tips for using SEO and PPC to get the most from your next campaign

About the Presenter Bert Carder

Bert is Co-Founder of Local NEWS Network, a Durango based news and advertising platform. He is a retail marketing expert, has personally started 5 small businesses and spent 10 years in Asia in the retail tech space, helping brands and retailers adopt strategies to engage customers and grow sales.