This is an in-person workshop being held at the Center of Innovation located on the second floor of the Main Mall in Durango.

In this Interactive workshop, we look at the different ways to grow your customer base more quickly. We help you calculate the “Life Time Value” of each customer, so you better understand what each one is worth so you can invest in them appropriately. You walk away with some clear strategies to implement to increase retention, referrals and retail sales. Time has been allotted for questions and interaction between attendees.

Some of what is covered:

• What is the “Life Time Value” of each of your customers

• Should you be focusing on attracting new customers or retaining existing customers

• How to increase customer retention and referrals

About the Presenter Bert Carder

Bert is Co-Founder of Local NEWS Network, a Durango based news and advertising platform. He is a retail marketing expert, has personally started 5 small businesses and spent 10 years in Asia in the retail tech space, helping brands and retailers adopt strategies to engage customers and grow sales.