(Replay) Digital Marketing with Kat Part 2 of 2

CLASS TWO: Social media: primary focus on Facebook and Instagram

Set up or editing existing pages Overview of important fields and information to fill out Basic strategy of content creation Basic strategy to reach the right customers Geotagging, hashtags, engagement Email marketing: primary focus on MailChimp How and why to capture client email addresses Import existing contacts Setup and how to use basic features Types of content Additional online platforms: Yelp for service based businesses, Trip Advisor for tourist destinations/hospitality

KAT FOX DESIGN Kat Fox Design, owned by Kat Fox Reynolds, is a digital marketing and web design consultancy based in Cañon City, Colorado. Kat specializes in promoting growth for small businesses through successful online strategy and beautiful design.

After seven years in the fast-paced fine jewelry industry of New York City, Kat has developed a multi-faceted skill set of digital marketing, website design, branding, graphic design and social media marketing. In search of an outdoor lifestyle, she and her husband relocated to Cañon City, Colorado in the summer of 2017. There, she began focusing her marketing and brand design expertise within small businesses as a consultant, both locally and remotely. She use a hands-on approach to building brand awareness and online presence for small retailers, wholesale businesses and service-based businesses.