How Team & Company Purpose Create Culture & Loyalty with Holly Woods

Presented by Holly Woods of the Emergence Institute, where purpose becomes innovation.

Learning Objectives:

● Explore the 7 key steps to bring meaning and purpose into your organization and team

● Build purpose alignment and coherence among your team with these 5 methods

● Infuse these 4 strategies into your company for continuous purpose alignment

Abstract: A company’s purpose is well more than a founder’s or CEO’s intrinsic interests. It is reflected by those who daily contribute to the company’s bottom-line, culture and reputation. The true purpose of a company will reflect the various interests and voices of its members (leaders, staff), and be a living testament to the unfolding expressions of that purpose. Uncovering the various dimensions of purpose within the leadership and teams will yield the most robust representation of purpose that both provides meaning within and a coherent brand to external constituents. This inspiring conversation pulls from Holly’s 30-plus years as a scientist, human development coach & mentor, and 3 decades in building and scaling business and products. These experiences led to a proven framework to help entrepreneurs and visionaries uncover their nuanced purpose to create lives of meaning and viable products and business rooted in their unique purpose that make a difference in the world.

This class is funded by a grant from the State of Colorado American Rescue Plan Act.