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LEADING EDGE Series: Start-Up Essentials (4 sessions)

Thu 6:00 PM to 9:00 PM
Topic: Start-up Assistance

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We encourage start-ups to take this LEADING EDGE series of four webinars. Entrepreneurs with a completed flexible business plan are more likely to succeed past the start-up phase.

Speaker(s): Neil Pollard, Certified SBDC Consultant

Four Consecutive Sessions (same day of the week, same time)

WHO:   Entrepreneurs with a solid business idea or less than one year in business
           Entrepreneurs who started a business but need to get new clients and make money
           Ideal webinar if you plan to start a business during the COVID-19 pandemic.

Session 1:  Launching Essentials -- Thursday, January 21, 6PM - 9PM
Understanding Your Business Model
The Business Model Canvas is a visual tool to help you define your business idea in a simple and concrete way.  It will jump-start your road map to success.
     * Understand the Business Model Canvas
     * Determine how to run a successful business
     * Understand the next steps to launch your business

Session 2:  Marketing Essentials -- Thursday, January 28, 6PM - 9PM
Planning Your Marketing Tactics
You will understand the basics of marketing based on the Business Model Canvas and develop the foundational tactics for a workable marketing plan for your business.

     * Understand why a marketing plan is important to your company's success
     * Help you focus and create a marketing road map
     * Start to implement your marketing plan

Session 3:  Cash Flow Essentials -- Thursday, February 4, 6PM - 9PM
Understanding Your Numbers
Understanding your numbers is the #1 way to establish a successful, growing business.  You will work with the Business Model Canvas to understanding how cash flows through your business.  It is one thing to have a dream, it is another to have a financial plan that will support that dream.  Your business success depends on making sure the cash is there to support the business.

     * Understand and Create a Cash Flow Projection
     * Understand Pricing
     * Identify Start-Up Costs

Session 4:  Business Plan Essentials -- Thursday, February 11, 6PM - 9PM
Putting the Pieces Together
Bring everything you've learned in the LEADING EDGE Series together into a flexible business plan to help you launch during the pandemic.
     * Convert  your Business Model Canvas into a business plan
     * Create Milestones to launch your business
     * Incorporate pandemic requirements into your business plan.

     * Take ALL four LEADING EDGE sessions to complete your business plan.
     * Attend two one-on-one virtual consulting sessions during the course.
     * Complete workshop assignments prior to consulting sessions.

Cost for all four sessions:  $150 | Cost for each individual session:  $45

Pre-register for this workshop to receive updates and reminders.
1) Register by clicking the button below;
2) Pay via PayPal upon registration;
3) JOIN GoToMeeting (a link to be sent upon pre-registration).

Thank you to our sponsors!


          Funded in part through a cooperative agreement with the U.S. Small Business Administration.


Fee: $ 150.00

Pay via PayPal upon registration

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