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LEADING EDGE™: Marketing Essentials

Thu 6:00 PM to 9:00 PM
Topic: Start-up Assistance

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Each webinar in the four-part series is offered separately @ $60/webinar. Click the register button below.

Speaker(s): Neil Pollard, Certified SBDC Consultant

Session 2 of 4 in the LEADING EDGE Start-Up Track

WHO:  Entrepreneurs with a solid business idea or less than one year in business
           Entrepreneurs who started a business but need to get new clients and make money
           Ideal webinar if you plan to start a business during the COVID-19 pandemic.

Start-Up Track 2:  Marketing Essentials
Planning Your Marketing Tactics
You will understand the basics of marketing based on the Business Model Canvas and develop the foundational tactics for a workable marketing plan for your business.
     * Understand why a marketing plan is important to your company's success
     * Help you focus and create a marketing road map
     * Start to implement your marketing plan

Start-Up Track 3:  Cash Flow Essentials

Understanding Your Numbers

Start-Up Track 4:  Business Plan Essentials
Putting It All Together

START-UP TRACK 1:  Launching Essentials
Understanding Your Business Model

     * Take ALL four webinars within the LEADING EDGE Start-Up Track: see dates at
     * Recommended:  attend at least two one-on-one virtual consulting sessions
     * Complete workshop assignments prior to consulting sessions
     * Complete a short and flexible business plan

Cost for each individual session: $60

Please register for this workshop to receive updates and reminders.
1) Register by clicking the button below.
2) JOIN GoToMeeting (link to be sent upon pre-registration).

Thank you to our sponsors!

           Funded in part through a cooperative agreement with the U.S. Small Business Administration.


Fee: $ 60.00

Pay via PayPal upon registration

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