Your Business Roadmap (4 sessions)

We encourage businesses without a business plan to take this LEADING EDGE series of four webinars. Entrepreneurs with a completed flexible business plan are more likely to succeed past the start-up phase.

Four Consecutive Sessions
Thursdays, October 24th, 31st, November 7th and 14th.
6:00 PM - 8:00 PM
$200

WHO SHOULD ATTEND:

• Entrepreneurs with a solid business idea
• Businesses under two years in operation.
• Entrepreneurs who started a business but need to get new clients and make money
• The goal is to create a short flexible business plan and to develop business pitch, create milestones, obtain feedback on how to grow the business, and prepare for potential funding requests.

Session 1: Launching Essentials -- Thursday, October 24th, 6:00 PM - 8:00 PM
Understanding Your Business Model
The Business Model Canvas is a visual tool to help you define your business idea in a simple and concrete way. It will jump-start your road map to success. Objectives:
* Understand the Business Model Canvas
* Determine how to run a successful business
* Understand the next steps to launch your business

Session 2: Marketing Essentials -- Thursday, October 31st, 6:00 PM - 8:00 PM
Planning Your Marketing Tactics
You will understand the basics of marketing based on the Business Model Canvas and develop the foundational tactics for a workable marketing plan for your business. Objectives:
* Understand why a marketing plan is important to your company's success
* Help you focus and create a marketing road map
* Start to implement your marketing plan

Session 3: Cash Flow Essentials -- Thursday, November 7th, 6:00 PM - 8:00 PM
Understanding Your Numbers
Understanding your numbers is the #1 way to establish a successful, growing business. You will work with the Business Model Canvas to understand how cash flows through your business. It is one thing to have a dream, it is another to have a financial plan that will support that dream. Your business success depends on making sure the cash is there to support the business. Objectives:
* Understand and Create a Cash Flow Projection
* Understand Pricing
* Identify Start-Up Costs

Session 4: Business Plan Essentials -- Thursday, November 14th, 6:00 PM - 8:00 PM
Putting the Pieces Together
Bring everything you've learned in the Business Roadmap series together into a flexible business plan to help with the launching of your business. Objectives:
* Convert your Business Model Canvas into a business plan
* Create Milestones to launch your business
* Incorporate pandemic requirements into your business plan.

Recommendations:

• Take ALL four LEADING EDGE™ sessions.
• Attend two one-on-one virtual consulting sessions during the course.
• Complete workshop assignments prior to consulting sessions.

Certificate Program: If you complete all four sessions, one-on-one consulting sessions and submit a business plan or business model canvas to the instructor for review.