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Creating a Destination Business

Wed 8:00 AM to 3:00 PM
Topic: Business Basics

Creating a Destination Business

Learn the “New Rules” that every small business must start using to become a uniquely positioned destination capable of pulling in customers from hundreds of miles away!

Join professional speaker Jon Schallert in discovering how to reinvent your small business into a "Consumer Destination”.  What is a Destination Business? A business so compellingly different that when consumers hear about it, they say: “I have to go to that place!”

Location is no longer the primary factor to the success of a small business. Instead building a consumer-oriented business is the key to becoming the only option a customer will consider. Whether you are a retail store, restaurant, service business, or professional practice, you will be inspired by true-life business success stories. The stories of entrepreneurs turning their dream into a vibrant local business that helped their community thrive.

Jon Schallert's trademarked 14-point process was developed from over 10,000 business owner interviews and nearly 30 years of experiment. Join us to discover the strategies and tactics that can turn your business into a destination and a pillar to a thriving community.


  • 8:00-11:15 am Destination Workshop

  • 11:30-12:30 pm Lunch Provided

  • 12:30-1:30 pm Marketing Roundtable

  • 1:30-3:00 pm Business Consultations


“This was an inspiring, no BS workshop that made me evaluate my business in a way that gave me clarity of my current situation and a heading to reach new goals. Thank you!!” Sammie George, Good Day Disc Golf / Bent County Economic Development Foundation, Las Animas, CO

“Excellent, tangible, measurable and DOABLE steps for any size business at any stage of growth.” Heather Burson, Third Cost Bakery, Marshall, MI

“After 14 years in retail, I surely thought I was ‘doing it all’. That is until I attended your workshop! Thank you for the wealth of real life do‐able strategies for building a Destination Business!” Rose Silveira Mann, Owner, The Ivy Trellis, Farmville, VA

Meet the Presenter- Jon Schallert

Jon Schallert is the only marketing consultant in the world teaching businesses and communities how to reinvent themselves into Consumer Destinations. As President of The Schallert Group, Jon speaks to thousands annually on his proprietary 14-step Destination Business strategy which he developed after more than twenty four years of on-site consultations with small business owners.

Jon Schallert was born in Wisconsin, raised in Colorado, and graduated from the University of Colorado. For ten years, Schallert worked for greeting card giant Hallmark Cards, where his unique marketing strategies were publicized throughout the company as “the Schallert Method”.

In 1996, Schallert started his consulting firm, The Schallert Group, Inc. After years of annually conducting more than 1,000 on-site consultations, and studying the most successful business owners in the country, Schallert developed his proprietary 14-step Destination Business process that he now teaches today.

Schallert’s insight is frequently seen in national publications such as The Wall Street Journal and Entrepreneur Magazine. He is a member of the National Speakers Association, the International Downtown Association, and the National Main Street Network.

Specialties: Small business marketing, Destination creation, Downtown marketing, Downtown revitalization, Destination Marketing, Turning a business into a Consumer Destination


A thank you to the organizations advocating and supporting small businesses by providing this workshop.

High Plains Bank

Lincoln County Economic Development Corporation

East Colorado SBDC

UNC Monfort College of Business


Fee: $ 35.00

Phone: 970-351-4274


Lincoln County Fairgrounds
Lincoln County Fairgrounds 33747 County Rd 2W Hugo, CO 8082
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