From Insights to Impact – Market Research for Small Business Success

Description:

This workshop is designed to help small business owners and entrepreneurs understand the critical role market research plays in making informed business decisions. Through interactive discussions and practical exercises, participants will learn how to gather, analyze, and apply market insights to grow their business, improve products or services, target the right customers, and stay ahead of competitors.

Key Takeaways

• Why Market Research Matters: – Understanding how data-driven decisions can drive business growth.

• Know Your Customers: – Identifying and segmenting your target audience for better engagement.

• Competitive Advantage: – Exploring affordable and practical market research methods for small businesses.

• Turning Insights into Action: – Applying research findings to marketing, sales, and business strategy.

Presenter Info:

Christina Pisano is a seasoned strategic market researcher with over 35 years of experience helping top organizations—including MTV Networks, NBC Universal, Amazon, AMC Networks, and the New York State Department of Education—gain valuable insights to shape their strategies. After spending two decades in the corporate world, she founded The Research Boutique in 2011, leveraging her expertise to deliver impactful research that has been featured on television and in the press.

Beyond market research, Christina is a dynamic entrepreneur and wellness advocate. She has founded three companies—The Research Boutique, The Peaceful Elephant, and iGame4—as well as a nonprofit organization, Hope Recharged. She holds an MBA in Communications & Management from Fordham University and is a National Board Certified Health & Wellness Coach, guiding individuals toward balance and well-being in all aspects of life.

A three-time cancer survivor, Christina's journey has given her a profound appreciation for resilience, self-care, and personal transformation. Given only a 20% chance of survival at age 11, she understands firsthand the power of mindset, health, and goal setting in overcoming life’s challenges. Today, she channels her experience into empowering others, particularly through The Peaceful Elephant, where she helps individuals cultivate occupational and overall wellness.

With a passion for both data driven insights and holistic wellbeing, Christina continues to make a meaningful impact across industries, blending strategy with compassion to help people and businesses thrive.