Building Your Brand Story
Mar
12
2015
Thu 12:00 PM to 1:30 PM
Topic: Marketing and Sales
Description:
In this hands-on workshop, you will learn to use a proven corporate planning and positioning tool used by Fortune 500 organizations. This tool will help you go well beyond logos, mission, vision and values to actually connect your brand strategy to your business strategy. This tool will also help you find your brand's center of gravity and evaluate market opportunities to help position your brand. During an in-class exercise, you'll begin working with this tool to help find your own brand's center of gravity and related positioning opportunities.This session is part of the Branding Track, a three-part series aimed at teaching you big-brand secrets. Join us for the series!
How You Will Benefit:
- Receive a positioning spectrum tool
- Learn how to connect your brand strategy with your overall business strategy
- Apply the positioning tool to your own business during an in-class exercise with your classmates
- Leave with a one-hour homework assignment to apply the positioning tool to evaluate your competitors
Suggested Audience:
Small to medium-sized businesses with annual revenue of $500,000+ will benefit most, but this format can also be applied to start-ups and smaller enterprises. Those who can manage their own brands will benefit most.Presented by:
Tom DouglisFounder/Pricipal
Douglis Group
Cost:
Standard Fee - $25Bronze Denver Metro Chamber Members* - $15
Gold/Silver Denver Metro Chamber Members* - $0
*Discount will be taken after signing in to the registration platform.
Cancellations and transfers must be made at least 24 hours in advance. In respect of the speakers' and other attendees' time, please e-mail us or call (303) 620-8076.
Fee: $ 25.00
Phone: 303-620-8076
Email: info@denversbdc.org
Location
Denver Metro SBDC
Denver Metro Chamber of Commerce
1445 Market St., 5th Floor
Denver, CO 80202