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How to Build and Protect Your Brand

Thu 10:00 AM to 11:00 AM
Facilitated by Denver Metro SBDC
Behind every business is a brand-a name, logo and other identifying elements as well as a reputation and an impression the brand leaves on its audience. When starting and growing your own business, your brand is an important part of packaging your product or service and marketing it to potential customers.

What To Expect: In this webinar, we will discuss the importance of building a consistent, unique brand that reflects the values and mission of your business. We will then look at why and when you may want to consider protecting your brand elements with trademarks and copyrights.

* Regular Fee: $35
* Bronze Members: $25
* DMCC Silver & Above Members: Free

Register Here

Snell & Wilmer partner Eric Kintner will moderate a discussion between Kathy Heasley of Heasley & Partners and Matt Rozier of Snell & Wilmer.

Meet Your Presenters:

Eric Kintner
Eric Kintner is a partner in the corporate and securities practice group at Snell & Wilmer. With more than a decade of experience across a broad range of industries, he helps clients address complex legal and business issues across their local, regional and global operations. Eric represents clients in a variety of sectors, including health care and digital health, blockchain and digital currency, and corporate transactions and securities offerings. He is a member of Snell & Wilmer's COVID-19 Response Team and is a frequent presenter on related topics.

Matt Rozier

Matt Rozier leads the intellectual property practice for the Denver office of Snell & Wilmer. He focuses his practice on complex commercial litigation as well as patent, trademark and copyright counseling, procurement and due diligence. Matt's clients range in size from the largest technology companies to early phase start-ups, and he has experience with a wide range of technologies, including computer hardware and software, medical devices, consumer electronics, communication systems, wireless networks, and user interfaces. Matt is a registered patent attorney and has helped clients obtain and protect their intellectual property assets for over a decade.


Register Here

Fee: No Cost

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