The KNOW - LIKE - TRUST Concept: Understanding & Why it Matters to Increase Sales
Every customer journey moves through a spectrum of trust-building steps until they buy from you and/or continue to buy from you. In this session, we begin with a lesson on identifying your customer avatar and then review the - Know - Like - Trust concept and give you practical action items to fortify and/or adjust your marketing program at each stage moving forward.
Speaker(s): Leanne Pressly: Leanne is the owner of Stitchcraft Marketing and a Central Mountain SBDC Counselor. Stitchcraft Marketing is a full service agency and offers a wide variety of services including branding campaigns, social media services, graphic design and advertising & promotions. https://stitchcraftmarketing.com/
Co-Sponsor(s): Buena Vista & Salida Chambers, Salida Business Alliance and Leadville Lake County EDC
Once you register you will be sent a zoom meeting link. If you do not receive this please call 719-221-0374. Thank you
Fee: No Cost