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Outdoor Industry Summit - Hybrid LIVE Virtual

Mon 8:00 AM to 5:00 PM
Facilitated by Central Mountain SBDC
Topic: Managing a Business

Join us for this HYBID Live VIRTUAL format. You will still have the opportunity to listen and view the conference, like you are at the SteamPlant Theater. You will see the speakers on stage, view their slide decks (if used) and have a way to ask questions. You will also receive via mail our really cool canvas swag bags and all its contents via mail. The Outdoor Industry Summit is an exploration of growth/scale opportunities, stewardship & education for those operating an outdoor recreation business or nonprofit in the Central Mountain region of Colorado. Others in the state are welcome too! We will combine Central Mountain adventure tourism-based industry businesses and the Greater Arkansas River Nature Association, and diverse community minded support resources to educate and protect our public lands while still promoting tourism and outdoor adventures to all. We will share the many new state funding resources available to rural small businesses/entrepreneurs to contribute to and/or expand their brands and purpose driven joint ventures. Finally, this summit will hold the space to collaborate on methodologies to tap into entrepreneurial energy to address community scale challenges facing our rural area (i.e. workforce, housing, childcare, social inequities, environmental concerns etc.). View details and updates at

Speaker(s): We are thrilled to bring you a diverse lineup of keynotes, guest speakers and panelists for this year’s Summit. 8:00 am – Registration – Consociating 8:25 am - Introduction to the Outdoor Industry Summit - Jamie Billesbach, Director Central Mountain Small Business Development Center and Host of the Summit 8:35 am – Welcome – Commissioner Keith Baker, Chaffee County 8:50 am – “Funding Opportunities for Your Outdoor Industry Business” Meet three different investors who are focused on supporting entrepreneurs in rural Colorado and/or have a commitment to make their community or world a better place. Hear about what they are looking for in a startup or scaling up business concept. Panelists: Alice Havill, Vice President Colorado Impact Fund – CIF was created to support a growing entrepreneurial and impact ecosystem throughout the state of Colorado. Cory Finney, Partner Greater Colorado Venture Fund – We are a venture capital fund investing in early stage startups headquartered across the state of Colorado, outside of the Front Range. We are working to inspire innovation in communities overlooked by venture funds. Brian Rose, Deputy Director Region 9 Economic Development District – Region 9 was awarded CARES Act funding to lend to start-up and emerging businesses who are located anywhere in “rural” Colorado. My loan program seeks to help businesses who may not be able to obtain adequate bank financing or investment capital to meet their full project needs. 9:25 am – “Do Better. Be Better.” Short Film 9:35 am – “The Chaffee County Outdoor Recreation Management Plan” Keeping outdoor recreation clean, fun and wild for years to come. Cindy Williams, Envision Chaffee County and Dominique Naccarato, GARNA. The projected growth of visitors in our region will be shared. The Chaffee Recreation Council will share the new county-wide, all-lands recreation plan developed by community leaders, County and municipal governments, USFS, BLM and CPW. The Chaffee Rec Plan works to maintain our natural resources, exceptional experiences and economy through 30 strategic programs, including adding enforcement, expanding volunteerism, recreation rangers and critical infrastructure projects. 10:05 am – Break 10:20 am – “The Adventure by Nature Program Benefits and Storytelling Features“- Scott Peterson, Director Chaffee County Visitors Bureau and Angel Roswell, Discovery Pass. 10:45 am – “Beyond Revenue: Adding Purpose To Your Brand” An armchair conversation grounded in PURPOSE. Three founders come together to share insights on business for good – people, planet and profit. Clare Hefferren, Founder/CEO of Callosum – a purpose-driven brand strategy firm for Outdoor Recreation and Mountain Lifestyle; A Colorado B-corp founder, Chris Baker of OneSeed Expeditions, and Holly Woods, founder of Emergence Institute, a purpose-based launch lab. Hefferren will guide the conversation through the conception of the respective businesses; what drives a Founder (the WHY), and how to integrate purpose into every aspect of the business model. Zingers may include Flow state, covid industry pivots, and collaboration. 11:30 am – “Our Outdoor Industry Innovators Panel Presentation” April Archer, Founder/CEO Sara Bella Fishing Travis Hochard, GM River Runners, Secretary and Treasurer of the newly formed Arkansas River Conservation Cooperative (ARCC), Chair of the Arkansas Headwaters Recreation Area’s (AHRA) Rationing and Agreement Advisory Committee (RAAC) and Board member of the Arkansas River Outfitters Association (AROA) Robin Hall, Co-Founder and CEO of Town Hall Outdoor Co 12:15 pm – Lunch 1:00 pm – “Our Support Conservation, Recreation, and Stewardship Programs” Dan Omasta, North Central Program Officer, Great Outdoors Colorado (GOCO) 1:20 pm – “Public Relations Insights to Inspire and Engage Your Target Consumer” – Becca Katz, Account Executive, and Chris Dickerson, Director Digital Integration – Verde Brand Communications – PR today is agile, coordinated, and integral to building traction across all of your sales and marketing channels. Verde – experts at consumer-driven PR – talk through creating a PR strategy that drives quality earned media – and how to leverage that coverage to engage and grow your target community. 2:00pm – “Belonging in the Outdoors” Sholeh Mirzai – Outdoor Industry Merchandising & Product Leader and Inclusive Design Change Agent. Co-Chair, Commerce Pillar: ACE Diversity ERG at VF & Co-Founder of Jansport Justice & Equity Council 2:25 pm – “CO Outdoor Recreation Industry” Nathan Fey, Director of the Outdoor Recreation Industry Office. A Central Point of contact, advocacy, and resources at the state level for the diverse constituents, businesses, and communities that rely on the continued health of the outdoor recreation economy. 2:45 pm – Break 3:00 pm – “Education with the Outdoor Industry Ecosystem” Natalie Ooi, Ph.D. University of Colorado Boulder. Masters of the Outdoor Recreation Economy Program Amy Smallwood, M.A., Program Director for Wellness, Outdoor Studies, and Wilderness programs at Colorado Mountain College 3:30 pm – Based on Interest and Topics: Tourism & Sustainability, Finance & Funding, Higher Education and Workforce Training, Economic Development, and Small Business & Entrepreneur Training & Business Needs Support 4:10 pm – Reports from Breakout Sessions 4:50 pm ish – Next Steps and Thank you

Co-Sponsor(s): Created and Presented by Central Mountain SBDC. Sponsored By: Startup Colorado, OEDIT, The Lobby at The Palace Hotel, Kate Woolman State Farm, High Country Bank, Balcomb & Green and Thought Distillery. Co-sponsored by: Greater Arkansas River Nature Association, Envision Chaffee County, Chaffee County Visitors Bureau, Chaffee County Community Foundation, and Chaffee County Small Business Alliance

You will be sent a special LIVE link Sunday before the event.

Fee: $ 40.00

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