LEANUP Start and Scale Series - Unique Value Proposition & Channels of Distribution

We will discuss how to create a Unique Value Proposition which is what you are proposing to offer to your customers. It sets out the unique value that your business will provide. You need to think about what makes your brand, product or service different from others who are trying to solve the same problems and offer solutions as you. We will also explore what channels you will use to reach your customers? These are the marketing and advertising methods that you’re going to use, from digital marketing such as SEO (see our Office Hours Series) to more traditional channels, like social media, radio, print and workshops/special events. Once you have attended this course you may schedule a free confidential consulting session to have a Central Mountain SBDC counselor work 1 on 1 with you to define your unique value proposition and explore channels of distribution.

Speaker(s): Jodi McPherson - Jodi is a intuitive, dynamic and versatile leader with over 25 years in the ed tech space, architecting ideas and converting them into engaging, successful products and services. Analytical and process driven, I focus on data-driven product innovation and improvement and catalyze teams with shared vision to drive change and create meaningful User Experiences. She is skilled at communicating and prioritizing business and UX goals to cross functional teams of technical experts, marketing strategists and learning designers. She has developed and executed strategic roadmaps for scalable lifelong learning and employability solutions, while overseeing development of build-from-scratch software, 3rd party integrations, content development, product research & testing, and data analysis. In bringing together purpose and profit, she shape organizations by developing and executing on strategies for new solution portfolios from ideation to market launch. She has been awarded Product/Portfolio Team of

Fee: No Cost