Marketing Power - Creating & Testing New Customer Segments
Studies have shown that COVID-19 is changing consumer behavior and many say it will be so now and forever. Which means it probably has become impossible for businesses to intuitively know their customers, let alone decide which ones to focus on. Plus, it is always important to pivot, grow and evolve your customer segments. In this session you will learn tips and tricks to explore new customer segments, and test them before investing in time, energy and product assortments. Introducing Marketing Hour an important and interactive tool to support your business development or sharpen your workforce training options. Marketing Hour will be held LIVE Bi-Monthly at noon through May of 2022! It is designed to offer you or your teams quick lessons to increase your marketing & sales awareness and learn new tips and tricks. Each noon session will include an overview of the scheduled marketing/sales topic and then answer your specific questions, brainstorm about new opportunities and encourage cohort participation and interaction with other attendees. Recorded sessions will be offered on-demand throughout 2022. Attend live and then have access to the recorded session for future implementation and review. Topic Schedule is as follows: Oct. 12 - Finding Your Why (Part 1) Oct. 26 - Finding Your Why (Part 2) Nov 9 - Identifying Your Ideal Customer Nov 23 – Reaching Your Ideal Customer Through Social Media: What Makes A Great Post? Dec 7 - Time Saving Approaches to Your Marketing & Outreach Holiday break! Jan 11 - Generosity Marketing to Build Your Brand and Sell More! Jan 25 - Creating & Testing New Customer Segments Feb 8 - How to Rethink & Reimagine Your Offerings in an Ever Changing Environment Feb 22 - Using Google Analytics to Make Business Decisions March 8 - Tell Your Customers Who You Are: Building a Great About Us Page March 22 - Virtual Vending Tips & Tricks April 5 - Facebook & Instagram Live: Your Customer Connection April 19 - New Trends in Marketing & Sales to Try in Your Business May 3 - Back to Basics: Blogging 101 May 17 - Back to Basics: Newsletters 101 More topics coming the fall of 2022!
Speaker(s): Leanne Pressly has been a business and marketing strategist for 25+ years. She is the Founder & Owner of Stitchcraft Marketing, an agency specializing in social media strategy and implementation, customer segmentations and outreach and online sales tools. At home in Salida she enjoys hiking, knitting and hanging out with her family and two puppies. Leanne is also a Central Mountain SBDC consultant and can assist with no cost confidential consulting if you need further support after attending this session.
Co-Sponsor(s): Central Mtn SBDC, Northwest SBDC, and Region 10 West Central SBDC and the Chaffee County Small Business Coalition.
Once you have registered you will be sent a workshop access link.
Fee: No Cost