LEANUP Start and Scale Series - Defining Your Customer Segments & Problem(s) and Solutions(s)
In this session we will define your Customer Segments using the Lean Canvas worksheet. Understanding who your customers are is a vital step. You can’t know what their main problems are if you don’t know who they are. In the customer segments section, you need to write down who your target audience is, which might include several customer segments. Since your customers and their problems are tied together we will also review Problems. Understanding the key problems of your customers is essential. You will learn to list the top problems that your different customer segments experience. Finally, we will explore how you can identify solutions. What’s the answer to your customers’ problems that you’re going to offer them? Once you have attended this course you may schedule a free confidential consulting session to have a Central Mountain SBDC counselor work with you 1 on 1 to define your customer segments and explore their problems and your solutions.
Speaker(s): Jodi McPherson - Jodi is a intuitive, dynamic and versatile leader with over 25 years in the ed tech space, architecting ideas and converting them into engaging, successful products and services. Analytical and process driven, I focus on data-driven product innovation and improvement and catalyze teams with shared vision to drive change and create meaningful User Experiences. She is skilled at communicating and prioritizing business and UX goals to cross functional teams of technical experts, marketing strategists and learning designers. She has developed and executed strategic roadmaps for scalable lifelong learning and employability solutions, while overseeing development of build-from-scratch software, 3rd party integrations, content development, product research & testing, and data analysis. In bringing together purpose and profit, she shape organizations by developing and executing on strategies for new solution portfolios from ideation to market launch. She has been awarded Product/Portfolio Team of the Year for Innovation and Sales four times and share a Patent around a Comprehensive Learner Profile (2019.) Jamie Billesbach, Center Director, of Central Mountain SBDC - For 22 years Jamie ran her own consulting business Creative Concepts of Colorado dba Yara Innovations and had the great pleasure to work with a variety of local, state and international small businesses, coffee growers and non-profits. As the Central Mountain SBDC Director, Jamie works with clients throughout Chaffee, Lake & Park Counties and develops the centers training, events and conferences.
Fee: No Cost