[On-Demand] How Founder + Company Purpose Affects Culture + Loyalty + Why with Holly Woods, PhD.

Development Objectives: Explore the 7 key steps to bring meaning and purpose into your organization and team Build purpose alignment and coherence among your team with these 5 methods Infuse these 4 strategies into your company for continuous purpose alignment Overview: A company’s purpose is well more than a founder’s or CEO’s intrinsic interests. It is reflected by those who daily contribute to the company’s bottom-line, culture and reputation. The true purpose of a company will reflect the various interests and voices of its members (leaders, staff), and be a living testament to the unfolding expressions of that purpose. Uncovering the various dimensions of purpose within the leadership and teams will yield the most robust representation of purpose that both provides meaning within and a coherent brand to external constituents. This inspiring conversation pulls from Holly’s 30-plus years as a scientist, human development coach & mentor, and 3 decades in building and scaling business and products. These experiences led to a proven framework to help entrepreneurs and visionaries uncover their nuanced purpose to create lives of meaning and viable products and business rooted in their unique purpose that make a difference in the world. Testimonials: “Holly offers a significant breakthrough framework that I’m now using to understand my business, my ideal client, and myself.” Meredith Vaish, CEO, PauseBox “With a clear understanding of what I was called to do, my life has taken on a whole new meaning. With Holly’s help I have identified my unique leadership process. Chad Kalland, CEO Vectra Environmental Services, Founder Second Story “When all of her wisdom is pointed at the task of helping you find your purposeful golden thread, it’s not just deeply transformative, it’s legitimately magic.” Nick Shore, CEO Creative Presencing, Former Creative Strategist at Facebook, Sony Music, MTV

Speaker(s): Holly Woods, PhD Holly is the author of the #1 Bestseller, The Golden Thread: Where to Find Purpose in the Stages of Your Life. New Degree Press, 2020. Holly has 35 years of consulting and coaching in human and organizational development and two decades of experience building and scaling business and products to help entrepreneurs, visionaries and innovators create impact. She helps clients uncover their nuanced purpose, gain capacities and mindset to attain their unreasonable goals, and align decisions, products and systems around what matters most. She earned a PhD in Human & Organizational Development, is certified as an Integral Master Coach®, Purpose Guide®, Professional Mediator and Facilitator, Master Energy Practitioner, and am a Stages of Consciousness developmental practitioner. Ms. Woods enjoys working with visionary entrepreneurs, founders, and innovators who use their business as a vehicle to change the world. She helps them get past their roadblocks to create meaningful products that sell and

Co-Sponsor(s): Central Mountain SBDC, West Central SBDC and Northwest SBDC

Fee: No Cost