[On Demand] Marketing Power Hour: Finding your Company Archetype - Building your Brand Personality
Do you know your brand's archetype? Knowing which archetype best fits your brand will help you create deeper connections with your customers based on strong emotional interactions. Make your marketing efforts resonate with your customers and see the difference in your sales today! Worksheet included! - Provide an overview of what an archetype is, why it is important and explain the 12 archetypes and personality traits for character development - Brand character is the development of the tone and voice you will use to share your brand story. It is an experience that is communicated together through visuals and language - Your company personality is an important internal compass that is your brand truth
Speaker(s): Kristine Carey is the founder of Brand Guide, advising food and beverage companies on brand development, and communication strategy. She is also the creator and advisor of Brandamentals AcademyTM an eLearning branding and marketing communications course for startup and emerging brands with purpose-driven and better-for-you products and services. Kristine’s career as a Brand Guide has allowed her to build awareness and consistent brand messaging that connects with consumers and business partners alike. She is a mission-driven strategist with an entrepreneurial spirit working with pre-revenue startups and emerging brands.
Once you have registered you will be sent a workshop access link.
Fee: No Cost