[On Demand] Marketing Power Hour: Brand Pyramid Part 2
Building on the foundation laid in Part 1, 'Crafting Your Unique Identity,' Part 2 of our Brand Pyramid series focuses on 'Communicating Your Brand Story.' This session is designed to help you effectively convey your brand's identity to your audience. We'll dive into strategies for storytelling that resonates, creating compelling messaging, and choosing the right channels for your brand communication. Learn how to weave your core values and mission into every aspect of your marketing, from social media to customer engagement. This workshop is ideal for those who want to deepen their brand's impact and form lasting connections with their audience. Join us to transform your brand's narrative and make a lasting impression in the marketplace.
Brand positioning creates clarity and guidance around what you do and for who you serve. It also defines to your target consumer why you are the best company for them and gives them reasons to believe in you and your products. Creating a consistent brand personality will help you connect with your customers and connection builds engagement, conversion, loyalty, and ultimately advocacy. In this two part webinar we will talk about what a brand pyramid is and break it down between building your brand story and attracting your audience. Brand Pyramid Part 2: Attracting Your Target Audience - Mission: Define what you do - Target Audience: Define how you attract your target audience - Reasons to Believe: Understand and develop business proof points that build trust - Brand Character: Discover a tone of voice and detail out the personality of your company
Speaker(s): Kristine Carey is the Executive Director of Naturally Boulder and founder of Brand Guide, advising food and beverage companies on brand development, and communication strategy. She is also the creator and advisor of Brandamentals AcademyTM an eLearning branding and marketing communications course for startup and emerging brands with purpose-driven and better-for-you products and services. Kristine’s career as a Brand Guide has allowed her to build awareness and consistent brand messaging that connects with consumers and business partners alike. She is a mission-driven strategist with an entrepreneurial spirit working with pre-revenue startups and emerging brands.
Co-Sponsor(s):
Fee: No Cost