Finding Your Voice

Are you doing a great job of communicating your value proposition or your hook to your target market? Small businesses and start-ups especially, need to think not just about who they are, what they look like, and what they do, but also what they want to mean to their customers. They need to identify their hook and then find their voice. With a strong brand, the branding will often fall into place. A business, large or small, can have great branding but still might not have a great brand. In marketing terminology, ‘branding’ is syntax and ‘brand’ is semantics. Ideally, a company should have a strong brand supported by strong branding, but some very successful companies have great brands despite having goofy names, ugly colors, and tortuous slogans. How? They do a great job of communicating their value proposition, or hook. In this hands-on workshop we will work on defining the value proposition (hook) of your company offering, as well as your product (yes, there is a difference), and address your brand vs. branding — understanding the difference between them, and the role they play in communications will better position your business for success. Participants are encouraged to bring samples of some of their marketing materials they are currently using in their business.

Speaker(s): Amanda Griffin, Griffimages, Photography & Design, LLC (Colorado Marketing Chick)

Fee: No Cost