Branding: What Really Matters for a Small Business
This workshop will help you discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition. Your marketing & sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you're offering? Why should I act now? The way to discover what the reality is for your business is to identify your competitive advantage. This is done with the 4P framework. People—Problem—Process--Passion Once key advantages are identified you can then implement an ACES marketing plan that can be used via whatever medium is best utilized to reach your target audience: A- Attract C- Capture E- Engage S- Sell
Speaker(s): Peter Brisette
An email will be sent out two days prior to the workshop. The email will include directions to the Westminster FRCC Campus and the classroom location. Refund Policy – Very Important Individuals must drop a class three business days prior to the class start date by calling 303-460-1032. Saturday and Sunday are not considered business days. NO REFUNDS will be made after that time. Cancellations Classes not meeting minimum enrollment may be cancelled. Participants will be notified prior to the start of class. In our efforts to provide classes and limit cancellations, participants may be notified as late as a day prior to the start of class. A full refund will be provided.
Fee: $ 15.00
Please call 303-460-1032 to finish the registration process and to pay the $15.00 fee. All payments are processed through the FRCC Cashiers Office.