Branding: What Really Matters for a Small Business is your Brand Positioning Strategy

This event has been canceled

This workshop will help you discover your core strengths and key differentiation that will make you stand out from your competition. The goal is that you will walk away with a clear unique selling proposition. Your marketing & sales message must effectively answer the following four questions: Why should I read or listen to you? Why should I believe what you have to say? Why should I do anything about what you're offering? Why should I act now? The way to discover what the reality is for your business is to identify your competitive advantage. This is done with the 4P framework. People---Problem---Process---Passion Once key advantages are identified you can then implement an ACES marketing plan that can be used via whatever medium is best utilized to reach your target audience: A- Attract C- Capture E- Engage S- Sell

Speaker(s): Peter Brissette

This policy applies to North Metro Denver SBDC and Commerce City paid workshops only. Refund Policy – Very Important Individuals must drop a class three business days prior to the class start date by calling 303-460-1032. Saturday and Sunday are not considered business days. NO REFUNDS will be made after that time. Cancellations Classes not meeting minimum enrollment may be cancelled. Participants will be notified prior to the start of class. In our efforts to provide classes and limit cancellations, participants may be notified as late as a day prior to the start of class. A full refund will be provided.

Fee: $ 25.00

Please follow the CASHNet procedures to pay the workshop fee. Pre-registration and payment is required for our workshops. We DO NOT accept payments at the door for our Westminster and Commerce City lo