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Effective Messaging for Small Businesses

Wed 12:00 PM to 1:00 PM
Topic: Marketing and Sales

Your company's messages serve as the gateway through which customers first encounter your products, they are powerful tools to not only drive new business but also clearly set you apart from your competition. Beyond simple communication, strong messages, coupled with strategic naming, act as a linchpin, for the desired experience between your products and services and the customer. Join the North Metro SBDC Messaging Webinar to assess and enhance your product/company messaging effectiveness. We'll guide you through six crucial steps for creating impactful messages and provide the five simple criteria to evaluate if your existing message/single net impression has the potential to be effective. As a bonus we’ll explore attributes and guidelines for creating strong product and company names. Elevate your brand strategy with valuable insights in this concise and informative workshop.

Speaker(s): John Shields, SBDC Marketing Specialist


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Fee: No Cost

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