Digital Marketing Bootcamp
Digital Marketing Bootcamp is an 8-week course designed to teach you an 8-stage framework called the Customer Value Journey (CVJ). This is a process that will help you INTENTIONALLY and PREDICTABLY transform ice cold prospects into leads, sales, advocates and promoters of your business and brand. By the end of this bootcamp, you will understand and possess the tools to guide your Digital Marketing efforts.
The course is designed to give you a practical concept that you can apply to your business for years to come.
February 9th | 11:00am-1:00pm
Program overview and introduction
February 16th | 11:00am-1:00pm
Review 73 point checklist and Customer avatar worksheet
February 23rd | 11:00am-1:00pm
Detailed review of the Awareness stage of the CVJ and set goals
March 2nd | 11:00am-1:00pm
Detailed review of the Engagement stage of the CVJ and set goals
March 9th | 11:00am-1:00pm
Detailed review of the Subscription stage of the CVJ and set goals
March 16th | 11:00am-1:00pm
Detailed review of the Conversion stage of the CVJ and set goals
March 23rd | 11:00am-1:00pm
Detailed review of the Ascension stage of the CVJ and set goals
March 30th | 11:00am-1:00pm
Detailed review of the Advocacy and Promotion stages of the CVJ and complete Renzo Marketing CVJ Scorecard
THIS CLASS WILL BE IN-PERSON AT THE DENVER METRO CHAMBER OF COMMERCE
Standard Course Fee: $225.00
Additional Employee Rate: $150.00
Denver Metro Chamber Members: $185.00
Questions? Contact Rob Rose at firstname.lastname@example.org.
Drop and Transfer Regulations:
Any drop must be done within the first week. You will receive almost a full reimbursement - $50 will stay with the SBDC to cover hard costs.
Anyone wishing to transfer must do so within the first three weeks. The transfer must be for the next upcoming class.
Fee: $ 225.00