Marketing Research for Entrepreneurs
Marketing professionals rely on clearly defined objectives to determine the course of action when placing a product in the market. Leveraging research to learn more about your target audience is the focus of this course. In it, you will learn how to be an intelligent consumer of information when it comes to market research and analysis so you can become a more effective decision-maker.
KEY COURSE TAKEAWAYS • Define objectives for market research and apply various research methods, • Analyze market research to learn more about the customers and products/services, • Test results and determine how to apply them to real-life scenarios.
What you will learn • Understand the different marketing research methodologies. • Learn the benefits and trade-offs of the different methodologies, • Understand when and how you should be applying different methodologies, • Apply a framework to guide you through your market research project, • Learn about qualitative methods such as interviews, focus groups and ethnography, • Learn about quantitative methods such as surveys and social media monitoring, • Acquire essential project management skills to effectively manage your research, • Learn how to use generative AI tools to aid and augment your work.
Session 1: Jan. 25 | 3:00 PM - 4:00 PM
We will cover:
• Nature and Characteristics of Market Research • Planning for Market Research/Determining Objectives of Research. • Secondary Research (DPS Librarian)
Session 2: Feb. 1 | 3:00 PM - 4:00 PM
We will cover:
• Qualitative Research • Customer Visits • Focus Groups • Interview Design • Qualitative sampling and analysis
Session 3: Feb. 8 | 3:00 PM - 4:00 PM
We will cover:
• Quantitative Research • Survey Design • Questionnaire Design • Experimentation • Sampling • Data Analysis
Cost:
Standard Fee - $99
Cancellation Policy: Workshop and event fees will only be refunded if a cancellation is made at least 24 hours in advance. In respect of the speakers' and other attendees' time, please e-mail us or call (303) 620-8026 at least 24 hours in advance should you need to cancel your registration.
Fee: $ 99.00