Marketing Essentials

Break your marketing plan down into its core elements: Identify your market niche Develop a marketing strategy Determine a marketing budget Each component of the marketing plan will be discussed in detail, and attendees will receive several worksheets to help crystallize key portions of the plan.

Speaker(s): Maureen (Mo) Kanwischer, Momentum Business Consulting

Speaker Bio: Maureen (Mo) Kanwischer is an experienced facilitator and enjoys helping business owners and leaders reach their full potential and realize their own definition of success. Committed to life-long learning, she thrives when challenged with an issue and enjoys the process of defining a problem, shaping solutions and executing a plan of action. With over 25 years of marketing and business development experience in high-tech, ecommerce, manufacturing, healthcare and service companies, Mo brings a wealth of professional experience to the SBDC with a solid background in marketing, strategic planning and business model development. She also has experience in developing business and marketing plans, product management, new product launches, marketing communication programs, product positioning and event management. Mo serves on a couple of non-profit boards and is an active volunteer for many service agencies. The Colorado Small Business Development Center Network is partially funded by the U.S. Small Business Administration (SBA.) The support given by the SBA through such funding does not constitute an expressed or implied endorsement of any of the co-sponsors' or participants' opinions, products or services. The Colorado SBDC is a partnership between the Colorado Office of Economic Development and International Trade, the SBA, Colorado's institutions of higher education and local development organizations.

Fee: $ 45.00